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Kuva mu Kigali, nitwa MaTitie, Umuyobozi Mukuru w’Ubudahangaritse n’Umuhigishwa w’Iterambere rya Social Media kuri BaoLiba. Ndagumyumva uwo muntu ukoresha Pinterest kugira ngo ubashe kwita ku bantu bakeneye ubushobozi bwa massage therapy no gukora ibyerekeye ubwiyunge. Ubu ni 2026, kandi Pinterest rwose rwagiye gutandukanya — gusa ibicuruzwa by’amezi ya 2024/25 byaronderwa na CFO Julia Donnelly n’umuyobozi Wanjiku Walcott bituma dufite ikibazo cy’ukuri: Ni iki kibazo cy’iterambere ry’ubuhinzi bw’Pinterest bwategereje ubu? Na none ubwo buzima bwa 44 z’ubuzima, ubwo ubuzima bwo kuva mu Finland, n’ubwo ubuhinzi bwo mu Rwanda butegereje iki? ...

Uva mu kigo cya Kigali, ufata icyayi cya bururirano, ugenda ku ruhande rwa meza yawe yo mu nzu y’inyuma. Ikinyamikino cy’umuco cy’ubuvuzi bwo mu mutwe burakurema neza: ubu ni gihe cyo kwandika pin ya mbere y’uyu munsi. Urashobora kuba ufite inkingu z’ubwiza bwo mu nzu, amavanu y’ubwiza bw’umweso, cyangwa ibirori byo kwiyubaka neza — byose bifite inyishu yo kwakira abafite ubuhanga bw’ubwiza. Ariko ubu, Pinterest yahinduye icyo cyose. Mu kwezi kwa kana gitangiye, Pinterest yatangije guhababaza abakora ibicuruzwa gukoresha teknolojiyi yayo ya AI ya “visual search” — ubu wagize ati: “Niba wabonye ikintu ucyifuza, ndakugira icyo wabonaga.” Ibi bintu byari bifite agaciro kenshi mu buryo bujyanye na “kwerekanwa” ariko ubu biba ibicuruzwa by’ukuri. MaTitie, umunyamakuru mukuru w’BaoLiba, arabaza: “Ni uko Pinterest yahinduye kuva iyo ‘ikibazo cy’ubwiza’ gushika ku ‘gukoresha neza’?” ...

Ubu ni ico gihe cyo kwigisha kandi kureba Pinterest nka cyo kwiyubaka, si nk’uko byaba byanze. Mbese wamaze kubona ibyo Pinterest ifasha abana babayeho mu 2026? Iki gikorwa cy’umutwe gituma dufate icyizere cyo kumenya ko Pinterest iriko irakora ibyo byose byo kugira ngo abantu babe nka bo bahisemo ubuzima bwo hanze y’intaneti. Ariko ko wese ntagira akarorero nka yo gufasha abana, Pinterest iriko iraguma ikaba n’ikigo cy’ibicuruzwa byiza cyane kuri we. ...

Mu gihe Pinterest irashobora kuba igikoresho cyiza cyane gukoresha igitsina cy’umuturage n’ ibikoresho byo kubungabunga byashyushye, umukiri wacu mu Rwanda nta buryo bwagombwa ko bukwiye gushyira mu bikorwa ibyo byanzewe ku buryo bugufi. Nk’uwahoze yiteze ku mategeko yo mu bikorwa bya couture n’ ubuhanga bw’ikinyabiziga, nabizi ko kugira uburyo bwo kwita ku mibereho myiza by’abantu n’ ibyerekeye icyerekezo cyacu cy’ikinyabiziga gikenewe cyane. Ariko ahandi Pinterest irimo ibintu byinshi byo gufasha abahanga b’amahanga no gushyirahamwe n’ abakiri b’ibicuruzwa mu gihe cyo gutanga ibicuruzwa cyangwa gukora media buying. ...

Ndi MaTitie, umunyamakuru w’ikomeye n’umushakashatsi w’ukwemera kw’isisozo ry’isisozo ry’isisozo, kandi nariko ndabwira abakozi b’ubutunzi, abahamagarira, n’abakozi b’ubutunzi bwa digitale bakora kuri Pinterest mu Rwanda. Nitwa “Xi*i”, umukobwa w’imyaka 30, uvuye muri Germany, narikumbuye kwiga industrial design muri kaminuza y’ubushobozi. Ndaje kwiyandikisha aho ndakora ibyo mpaye kugira ngo ndabe ibintu byiza by’ubuzima n’ubwishingizi. Ndabona ko ibiro by’ubutunzi biva mu Rwanda bikenewe kugira ngo bigize ibintu byo kwiyubaka neza, kandi ndashaka kugira ngo mpate ibyo gushobora kandi ndabona ko Pinterest ni ikoresho gikomeye cyane. ...