Indonesia

💡 Impamvu iyi strategy ari ingenzi kandi uyikenera Mu myaka ya vuba Indonesia yahinduye uburyo abantu bagura ibintu ku murongo — social commerce iba mainstream, abantu bakiri bato bakoresha telefone zabo cyane, kandi uburyo bwa “buy now, pay later” (BNPL) buha abantu ubushobozi bwo kugura items nyinshi mu buryo bworoshye. Ibi bivuze ko brand zo muri Indonesia zishishikajwe no gushaka content ifite engagement ishimishije kandi ihita izana sales cyangwa awareness — ibyo byerekana amahirwe akomeye ku bahanzi bashaka ko indirimbo zabo ziba soundtrack ya challenge (Reference Content). ...

💡 Intangiriro Mu gihe brands zishaka kwagura imikorere muri Indonesia, Rumble igenda iba platform y’ingenzi: ifite abakora (creators) bazamuka, n’abakurikira bashaka video zifite message zidasanzwe. ikibazo cyawe gikunze kuba iki: “Nk’uko mbona abakora kuri Rumble muri Indonesia, ni gute nabahindura abayoboke bakagura?” Ni ikibazo cy’ibikorwa (operational) kandi cy’ubucuruzi — si ugushaka gusa abakora bafite imitwe myinshi, ahubwo ni uguhuza ubuhanga bwa creative, iyihe karita y’ubucuruzi (offer), na funnel ifite tracking. ...