Ethiopia Influencers

💡 Uko wabona creators ba Ethiopia kuri Bilibili, maze ukabikuramo sales Iyo umuntu abajije ati: “Nigute nabona Ethiopia Bilibili creators ngo ntangize creator-led sales push?”, ikibazo si ugushaka abantu benshi gusa. Ikibazo nyacyo ni: ni nde ushobora kugufasha kugurisha, atari ukubikubita amavuta y’likes gusa? Uyu munsi, market iri kugenda iva ku “reputation marketing” ijya ku performance-driven commerce. Twiva yabigaragaje neza: ntabwo ari ukubarura engagement gusa, ahubwo ni uguhuza creator na measurable outcomes nko kugurisha. Iyo model ituma creator ataba “face” y’ikirango gusa, ahubwo aba umuyoboro w’igurisha. Kandi ku brand, ibyo biha amahoro make: urimo kwishyura ibisubizo, si hype gusa. ...

💡 Intangiriro: Uko kubona abahanzi ba QQ bo muri Ethiopia bigufasha kurushaho kugera ku bakurikira bawe mu Rwanda Mu gihe abamamaza n’abashoramari b’u Rwanda bifuza kongera imikoranire n’abakiriya babo ku mbuga nkoranyambaga, gushaka abahanzi b’imbere mu gihugu no hanze yacyo ni kimwe mu by’ingenzi byafasha. Ku isoko ry’isi, aho imbuga nka QQ zifite umubare munini w’abakoresha, abahanzi bo muri Ethiopia bari kugenda bagaruka cyane kubera uburyo bakora ibintu bifite umwimerere kandi bihuje n’imico yabo. ...