Brand Sentiment

💡 Intangiriro — Kuki ushaka abayobozi ba YouTube bo mu Maroc? Mu kazi kacu ka buri munsi ku isoko ryo kwamamaza, hari igihe cyo kwitegereza aho abantu batekereza ku brand — sentiment. Iyo ukoresha creator ukwiye, si ukubona views gusa: ni ukubaka inkuru zemeza abantu, kugabanya ibitekerezo bibi, no gutuma abakiriya bavuga neza kuri brand yawe. Ku bamamaza mu Rwanda bashaka kugera ku bakunzi bo mu karere ka Maroc cyangwa ku bantu bavuga Ikinyarwanda bahuza n’imico yo muri Maghreb, gushaka YouTubers ba Maroc ni kimwe mu byagera ku ntego yawe byihuse. ...

💡 Intangiriro — Kuki ibi ari ingenzi ku bamamaza bo mu Rwanda Mu gihe amatsinda y’abakora ibirimo (creators) ku isi nka RiseAlive avuga ko hari network nini y’abarenga miliyoni 200+ (reference content), abamamaza bakeneye gukoresha iyo network mu buryo bufite intego. Ariko gushaka creators “bo muri Irani” bafite ubumenyi cyangwa inkuru zifatika kuri Disney Plus si ibintu byoroshye: hari ururimi (Farsi), imiterere y’isoko, no kuba bamwe mu bakoresha streaming bakoresha bundling n’ubundi buryo bwo kwabariramo (nk’uko Moneycontrol yabigaragaje ku bijyanye na OTT bundles). ...

💡 Ese ni gute ushobora kubona abahanzi ba HBO Max bo muri Estonia ngo ushyigikire izina ryawe? Mu isi y’ikoreshwa ry’imbuga nkoranyambaga n’itumanaho rya digital, kuba ufite abahanzi cyangwa creators b’imbere mu gihugu bituma ikimenyetso cyawe kiba gifite ijwi rikomeye kandi gifite icyizere mu maso y’abakiriya. Ariko se, niba uri umucuruzi cyangwa umushoramari wo mu Rwanda ushaka guteza imbere izina ryawe ukoresheje abahanzi ba HBO Max baturutse Estonia, ni gute wabamenya? Ni ikibazo kirimo ibisubizo byihariye bishingiye ku bushakashatsi ku mbuga, ku myitwarire y’abakoresha, hamwe n’amakuru mashya aturuka mu rwego rwa marketing. ...