Rwandan creators: Pitch Germany brands on Snapchat
💡 Intangiriro — Impamvu iyi ngingo ari ngombwa kuri wewe Uri umuhanzi wa Snapchat mu Rwanda ushaka gucuruza neza, ukabona ko amahirwe ari kure y’umupaka? Bitandukanye n’uko byari bisanzwe, uko amashami y’ibigo by’Ubudage bakoresha social media barimo guhinduka — barashaka authentic content, ubuhanga mu gutanga ubutumwa, kandi cyane cyane imikoranire y’igihe kirekire itanga agaciro kurusha “one-off” post. Snapchat yerekanye uko bashyira imbere ibitekerezo by’umwimerere mu mishyikirano yabo y’ubucuruzi: kampanye yabo ya “Real Talk” yatangiriye i Copenhagen, ikoresha Snaps z’abakoresha basanzwe mu buryo bwo gusakaza ubutumwa bw’ibyishimo n’ubwumvikane — ibi ni ingero zigaragaza uko brands zishaka authentic creators (icyo navanye mu nyandiko ya Snapchat n’itangazo rya Barbara Wallin Hedén). Ku bakora bo mu Rwanda, kuvugana n’ibigo byo mu Budage bisaba kumenya ibyo brands zifuza, imigenzereze y’abakiriya babo mu Budage, n’uburyo Snapchat ibasha guhuza ubuzima bw’abantu n’ubucuruzi. ...