Social Media Strategy

Ni mwiza kuba ha! Ndi MaTitie, umufuli w’intambwe z’intango zisanzwe muri BaoLiba. Ubu turi kumva ibyo bagenzi bacu bafite mu Rwanda bariko baragenda ku rugendo rwo guhabwa amahirwe y’ubushakashatsi muri Snapchat. Ntibyo bwose byo kwiyandikisha n’abandi, ariko byo kwigira gukoresha ubuhanga bw’ubu bw’ibanze mu buryo bwo kwihuta. Inshuti, Reka Tuvuge Kubera Maze Ubu ni 2026, kandi Snapchat bari bafite impinduka zinshi. Muri Rwanda, abantu benshi bamaze kureba ko platformi yari ihariye abato bato kugeza ubu hari abantu bose, kandi n’ababyeyi n’abakuru b’imyaka mirongo itatu bafite akazi gusa mu buryo bwihutira. Nari nkunda kumenya ko hari abantu 15 miliyoni mu Rwanda bafise akaunti ya Snapchat, ariko nta na 3 miliyoni bafise akaunti z’ikoranabuhanga. Ibi bituma ubu ni gihe cyiza cyo gushyiraho ibintu byo kwiyubaka. ...

Kuva mu Kigali, nitwa MaTitie, Umuyobozi Mukuru w’Ubudahangaritse n’Umuhigishwa w’Iterambere rya Social Media kuri BaoLiba. Ndagumyumva uwo muntu ukoresha Pinterest kugira ngo ubashe kwita ku bantu bakeneye ubushobozi bwa massage therapy no gukora ibyerekeye ubwiyunge. Ubu ni 2026, kandi Pinterest rwose rwagiye gutandukanya — gusa ibicuruzwa by’amezi ya 2024/25 byaronderwa na CFO Julia Donnelly n’umuyobozi Wanjiku Walcott bituma dufite ikibazo cy’ukuri: Ni iki kibazo cy’iterambere ry’ubuhinzi bw’Pinterest bwategereje ubu? Na none ubwo buzima bwa 44 z’ubuzima, ubwo ubuzima bwo kuva mu Finland, n’ubwo ubuhinzi bwo mu Rwanda butegereje iki? ...

Uwakora ibicuruzwa mu mabwiriza yo ku isoko ry’intaneti muri Rwanda, wimenya ko WhatsApp si yo gusa yo kuganira na benshi — ni “ofisi” yawe, ni “showroom” yawe, kandi nkenerwa ko ni “caisse” yawe. Ariko ibyo ufite mu minwe nk’ubu ni ikibazo: ubuhamya bwa Messenger bwakureye gukorana na WhatsApp Business, amakuru menshi y’abakiriya bakazana mu nzego, n’aho ugomba kugira amakuru y’ibiri muri sino muri 24 saa. Ubu ni uhe wafata ingingo yo kwigisha WhatsApp gukora neza kugira ngo ugabanye ibibazo? ...

Muri iri gihe kibi cyabereye ku mabwiriza y’Abanyarwanda, nico gihe cyo kugira ibyo wemera by’ukuri ku mikoreshereze ya TikTok mu 2026. Ndi MaTitie, umunyamakuru w’ikiringo cya Senior Editor na Social Media Growth Strategist hano BaoLiba. Ndagiye gufata urugendo rwo kwiyubaka nk’umukoresha w’ikoresherezo, kandi ndabizi neza ko nta kimenyekanishi gushobora kugira ngo ubeho mu buryo bwo kwiyandikisha. Ni co gituma narashizeho urugendo rwo kwita ku buzima bwa creator, kugira ngo ndabone ibyo wemera byose n’ibyashoboka byose. ...

Uva mu kigo cya Kigali, ufata icyayi cya bururirano, ugenda ku ruhande rwa meza yawe yo mu nzu y’inyuma. Ikinyamikino cy’umuco cy’ubuvuzi bwo mu mutwe burakurema neza: ubu ni gihe cyo kwandika pin ya mbere y’uyu munsi. Urashobora kuba ufite inkingu z’ubwiza bwo mu nzu, amavanu y’ubwiza bw’umweso, cyangwa ibirori byo kwiyubaka neza — byose bifite inyishu yo kwakira abafite ubuhanga bw’ubwiza. Ariko ubu, Pinterest yahinduye icyo cyose. Mu kwezi kwa kana gitangiye, Pinterest yatangije guhababaza abakora ibicuruzwa gukoresha teknolojiyi yayo ya AI ya “visual search” — ubu wagize ati: “Niba wabonye ikintu ucyifuza, ndakugira icyo wabonaga.” Ibi bintu byari bifite agaciro kenshi mu buryo bujyanye na “kwerekanwa” ariko ubu biba ibicuruzwa by’ukuri. MaTitie, umunyamakuru mukuru w’BaoLiba, arabaza: “Ni uko Pinterest yahinduye kuva iyo ‘ikibazo cy’ubwiza’ gushika ku ‘gukoresha neza’?” ...

Ugira iyo mpamvu ya kureba ibyerekeye Facebook ads mu 2026 nk’umuvugabutumwa w’ubucuruzi bw’imodoka yacu nk’umunyurwanda afite imyaka 33, wifite abana babiri, ukora ubuhamya bw’urubuto rw’umutima. Wabonye neza ko ibyerekeye media buying bigenda gukomeza kuba bikomeye, ariko ufite ubushobozi bwo kwigira. Ibi ni byo MaTitie, Umuhigirwa wa Kaboneza na Stratega w’Iterambere rya Media za Social Media mu BaoLiba, yiteze gukugaburira mu buryo bwo kwigisha n’ubwishime. 🎯 Ibintu Byabanje: Ikibazo Cy’Ubu n’Icyo Gishoboka Wabonye neza ko Facebook yahinduwe nk’aho yari. Mu kwezi guheze, Meta yatangije Meta One – serivisi y’aboneman n’uburyo bwo gufata AI mu nzira mpya mu Facebook, Instagram, n’WhatsApp. Hanyuma, abagenzura pages barabwiye ko bategerezwa gushyiraho amafaranga ku ntoki z’ishusho n’ibinyoma (link posts) – aho bategerezwa gushyiraho amafaranga y’ibiciro byo gufata abantu bakurikira page yabo. ...

Muraho neza, nitwa MaTitie, umunyamakuru Mukuru n’Umuhengeri w’Ukubaka Ubwiza ku BaoLiba. Ubu ndi hano kugira ngo ndakugira icyerekezo gikomeye cy’ibyo utekereza gukora ku Snapchat mu 2026, ariko ntibyo gusa – ndashaka kugufasha ufate ingingo ziza zigenerwa ku mibereho yawe, ibyo ufite, n’ibyo ushaka kugera. Ndamenya ko uri umuhanga w’ibikoresho byo kwita, ufite imyaka 22, wavuye muri Suisse, wariye imari n’ububange, kandi ufite akazi k’umucuruzi w’ibikoresho byo mu nzu ku wa gatatu. Ushaka gukora akazi ko ku ishusho y’ibikoresho byo kwita (Snapchat), ariko ufite ubwoba bw’uko ufata abanyamabanga batandukanye, kandi ufite ibibazo byo kwita neza ibyo wasanze. Ndi hano kugufasha. ...

Naba MaTitie, Umufasha wa BaoLiba mu buzima bw’ikoresha ry’amasoko y’ikoresha ry’amasoko mu Rwanda. Nitwa MaTitie, Umufasha wa BaoLiba mu buzima bw’ikoresha ry’amasoko y’ikoresha ry’amasoko mu Rwanda. Ni ko nkeneye gukwigisha abakozi b’ikinyamakuru, abahanga buzima, n’abarongoye ibikorwa by’amasoko mu Rwanda gushobora gukora ibikorwa byiza ku gihe cyose. Ubu, nkunda kugufasha kugira ubushobozi bwo kugenzura ibicuruzwa byo ku YouTube mu Rwanda, kandi nkugira inama nziza y’ibyo ushobora gukora mu 2026. Niba uri umuhanga buzima mu Rwanda ufite 24 imyaka, wavuye mu Hangari, wiga ekonomiksi, ukora umwarimu w’umwana mu kindergarten, kandi ufite umutima mfura w’ibintu byiza, niba ufite ikibazo cyo kwiyumva ufite ubwoba bw’igihe kirekire, ni byiza cyane kugira icyerekezo cyiza cy’ibyo ushobora gukora. Ubu, ni byiza gukurikirana inama z’abarongoye ibikorwa by’amasoko mu Rwanda, kandi niba ufite ikibazo cyo kwiyumva ufite ubwoba bw’igihe kirekire, ni byiza gukurikirana inama z’abarongoye ibikorwa by’amasoko mu Rwanda. ...

Mu Rwanda mu 2026, WhatsApp ntihagaze ari yo mpamo y’umuntu wese gusa, ahubwo ari ikiringo cy’ubwiza cyane gukora ibikorwa byo kwita ku byo. Nk’umunyamakuru cyangwa umukozi w’ubutumwa bw’ikoresha WhatsApp, ushobora gutanga ibyo byita ku byo bijanye n’ibikoresho bya WhatsApp Business API, ibyerekeye ibyiciro bya 2026, n’ibyo media buying bikenewe. Ni ubu bwiteguriye kugira ngo ufite imbaraga yo kugera abakiriya bose mu Rwanda no gukora ibyo byita ku byo birimo byose. ...

Ni MaTitie hano, Umuhamagariwa Mukuru n’Umuhizi w’Ubukuru bwa BaoLiba. Ndagukunda cane ko waje kwiyubaka ubuhinzi bwo kwigisha kuri Snapchat muri Rwanda. Nitwawe umuvugizi w’ubuzima bwiza no kwivugurura, ufite akazi ko gukora ibintu byo kwigisha mu buzima bwa kazi no mu buzima bwo gukunda. Uko wabonye, nta namba y’umunsi wigisha ukiri kure y’aho ushobora kugera. Ibi byose birarangiye kubera Snapchat iri mu ntego y’ibicuruzwa byo ku isoko ry’urwanda rw’ikinyamakuru. Ubu ni 2026-09-10. Isoko ry’ibicuruzwa ry’ikinyamakuru ryahindutse cyane. Abanyarwanda barenga miriyoni 12 bafite telefoni ziboneka (smartphones), ariko Snapchat bari bake bakoresha ko. Ni ikibazo cyane cyane kuri twe abakozi bo ku isoko ry’ikinyamakuru. Ni ko gituma narakwiye gukora uru rupapuro rwo kwigisha ko bikenewe kugira ngo ubeho ugereranye n’ibyo uteknerewe. ...