Social Media Strategy

Naba MaTitie, Umufasha wa BaoLiba mu buzima bw’ikoresha ry’amasoko y’ikoresha ry’amasoko mu Rwanda. Nitwa MaTitie, Umufasha wa BaoLiba mu buzima bw’ikoresha ry’amasoko y’ikoresha ry’amasoko mu Rwanda. Ni ko nkeneye gukwigisha abakozi b’ikinyamakuru, abahanga buzima, n’abarongoye ibikorwa by’amasoko mu Rwanda gushobora gukora ibikorwa byiza ku gihe cyose. Ubu, nkunda kugufasha kugira ubushobozi bwo kugenzura ibicuruzwa byo ku YouTube mu Rwanda, kandi nkugira inama nziza y’ibyo ushobora gukora mu 2026. Niba uri umuhanga buzima mu Rwanda ufite 24 imyaka, wavuye mu Hangari, wiga ekonomiksi, ukora umwarimu w’umwana mu kindergarten, kandi ufite umutima mfura w’ibintu byiza, niba ufite ikibazo cyo kwiyumva ufite ubwoba bw’igihe kirekire, ni byiza cyane kugira icyerekezo cyiza cy’ibyo ushobora gukora. Ubu, ni byiza gukurikirana inama z’abarongoye ibikorwa by’amasoko mu Rwanda, kandi niba ufite ikibazo cyo kwiyumva ufite ubwoba bw’igihe kirekire, ni byiza gukurikirana inama z’abarongoye ibikorwa by’amasoko mu Rwanda. ...

Mu Rwanda mu 2026, WhatsApp ntihagaze ari yo mpamo y’umuntu wese gusa, ahubwo ari ikiringo cy’ubwiza cyane gukora ibikorwa byo kwita ku byo. Nk’umunyamakuru cyangwa umukozi w’ubutumwa bw’ikoresha WhatsApp, ushobora gutanga ibyo byita ku byo bijanye n’ibikoresho bya WhatsApp Business API, ibyerekeye ibyiciro bya 2026, n’ibyo media buying bikenewe. Ni ubu bwiteguriye kugira ngo ufite imbaraga yo kugera abakiriya bose mu Rwanda no gukora ibyo byita ku byo birimo byose. ...

Ni MaTitie hano, Umuhamagariwa Mukuru n’Umuhizi w’Ubukuru bwa BaoLiba. Ndagukunda cane ko waje kwiyubaka ubuhinzi bwo kwigisha kuri Snapchat muri Rwanda. Nitwawe umuvugizi w’ubuzima bwiza no kwivugurura, ufite akazi ko gukora ibintu byo kwigisha mu buzima bwa kazi no mu buzima bwo gukunda. Uko wabonye, nta namba y’umunsi wigisha ukiri kure y’aho ushobora kugera. Ibi byose birarangiye kubera Snapchat iri mu ntego y’ibicuruzwa byo ku isoko ry’urwanda rw’ikinyamakuru. Ubu ni 2026-09-10. Isoko ry’ibicuruzwa ry’ikinyamakuru ryahindutse cyane. Abanyarwanda barenga miriyoni 12 bafite telefoni ziboneka (smartphones), ariko Snapchat bari bake bakoresha ko. Ni ikibazo cyane cyane kuri twe abakozi bo ku isoko ry’ikinyamakuru. Ni ko gituma narakwiye gukora uru rupapuro rwo kwigisha ko bikenewe kugira ngo ubeho ugereranye n’ibyo uteknerewe. ...

Uwo muntu yifuza gukora Telegram ads mu 2026, ariko yibaza ko bishoboka. Ndi MaTitie, umunyamakuru mukuru n’umushakashatsi w’ukura ku mishami y’ikoresha ry’iburyo by’umuryango mu BaoLiba. Ndagiye kugufasha gusuzuma iby’ukuri byo kwita ku mugaragaro wa Telegram mu Rwanda, kugira ngo utegereze ko ubuhinga bwo guhindura ibyo wiyumviro bishoboka. Mu gihe cyose, abakoresha bariko baragereranya ibyo batangira kubona ku mishami y’ikoresha ry’iburyo by’umuryango. Mu Rwanda, Telegram yarakomeye gukomeza kuba ikigo cyo gukoresha ibintu byo gufata neza no guhabwa ibyo bishoboka. Ariko, haba hari ibinyoma bikomeye byo kwiyumvira ko Telegram si yo mugaragaro wo gukora ibyo wifuza. Tuzaba dukorana hamwe gukurikirana ibyo biranga. ...

Mu Rwanda ubu, Pinterest ntiriko iri nkino y’ibinyoma gusa – ari plateforme y’ingenzi y’umucuruzi ufite ubwiza n’ubushobozi. Ni co gituma yabaye ikibazo cy’ingenzi kw’abakozi b’ubushobozi (creators) n’abacuruzi batinya gushyira imbere ibikorwa byabo mu buryo bushingiye ku mbonerahamwe. Nimba uri umukozi w’ubushobozi w’imyaka 25 uva muri China, ufite imyuga mu kwiga ekonomi, ufite akazi gahunda kandi ufata ibyiringiro byo gutera imbere akazi gakomeye k’ubushobozi, uriko urabona ko Pinterest Rwanda iri mu gihe cyo kwiyongera gukomeza. Ibintu byose bigaragara binyuze mu gihe cy’intego z’ubutaka, amafaranga y’ibiganiro y'2026 (2026 ad rates), n’uburyo bwo gutegura media buying mu buryo bwo kwihanganira. MaTitie, umunyamakuru w’ibanze n’umugenzuzi w’ukwigura kw’ibikorwa by’ibuye n’ibyiciro, ayobora ko igihe kiri kibi kugira ngo ugire uburyo bwo kwirinda ibibazo by’imbere mu kugenzura ibyakozwe n’Pinterest. Ibi binyuze mu mikurikizo myinshi y’iby’ingenzi by’ibanze kandi byemewe n’abakorerwa mu mbonerahamwe y’ibuye, aho umurimo w’ubushobozi ufashwa kugira ubumenyi bw’ingenzi mu gukora ibiganiro byo kwihanganira n’iby’ingenzi. ...

Mwaramutse, mwenewabo! Ndi MaTitie, umushakashatsi w’iterambere ry’ibusho bw’iserukira ry’umutandukanye na BaoLiba. Ubu ni gihe cyiza cyo gukurikirana ibyerekeye Pinterest advertising mu 2026, ariko cyangwa cyane, ibyo byabaye ibyo bikorwa by’iterambere ry’ikinyabiziga cyacu. Ndi umunyamahirwe w’imyaka 22, umukobwa w’aba bageze mu karere ka Gabon, nari nfite icizere cyo gukora muri oil and gas management. Ariko uyu mwaka nakoze ikibazo cy’ukuri: “overnight success” ntabwo ari ukuri. Ubu ndi umunyengeri w’imbere y’umwe, mfata ishusho yanjye niyo mpinduye mu bwari. Ikibazo cyanjye gikomeye ni kwigira intege z’umukobwa; mpagaze ko nkeneye kwigira ubuzima bwiza; nzi ko hari ibyago bya misozi. ...

Ubu ni ico gihe cyo kwigisha kandi kureba Pinterest nka cyo kwiyubaka, si nk’uko byaba byanze. Mbese wamaze kubona ibyo Pinterest ifasha abana babayeho mu 2026? Iki gikorwa cy’umutwe gituma dufate icyizere cyo kumenya ko Pinterest iriko irakora ibyo byose byo kugira ngo abantu babe nka bo bahisemo ubuzima bwo hanze y’intaneti. Ariko ko wese ntagira akarorero nka yo gufasha abana, Pinterest iriko iraguma ikaba n’ikigo cy’ibicuruzwa byiza cyane kuri we. ...

Telegram ntikubura ni ikoresho cy’umuhanzuro cyane, ni urwego rwo gukora amafaranga rwose rwagize atari mfizi mu 2026. Nk’umuvugwa wo mu Rwanda, wari ufite imyaka 39, ufite ubushobozi bw’uburezi bw’inguzanyo z’abakozi, kandi ufite uburyo bwo kwigisha bishoboka, wabonye ko imfashanyo y’amafaranga ntibihagije neza. Iki gihe ni kije gukoresha Telegram nk’urwego rwo kwiyubaka ibiringiro by’amadirisha y’amafaranga agenga. Mu Rwanda, Telegram yagize imbere gukomeye ku myaka ya 2024-2025. Abakozi b’umurimo, abanyabizeni, n’abaturage b’abaturage bose barakoresha ku gihe cy’umugoroba, ku Rugendo, canke mu nzira y’ubwitange. Ibi birangira ko hari umwanya mwinshi wo kugera ku bantu b’umutekano, batangiye gukoresha ikoresho cya data, bagira ubushobozi bwo gukura amafaranga. ...

Ndi MaTitie, umunyamakuru w’ikomeye n’umushakashatsi w’ukwemera kw’isisozo ry’isisozo ry’isisozo, kandi nariko ndabwira abakozi b’ubutunzi, abahamagarira, n’abakozi b’ubutunzi bwa digitale bakora kuri Pinterest mu Rwanda. Nitwa “Xi*i”, umukobwa w’imyaka 30, uvuye muri Germany, narikumbuye kwiga industrial design muri kaminuza y’ubushobozi. Ndaje kwiyandikisha aho ndakora ibyo mpaye kugira ngo ndabe ibintu byiza by’ubuzima n’ubwishingizi. Ndabona ko ibiro by’ubutunzi biva mu Rwanda bikenewe kugira ngo bigize ibintu byo kwiyubaka neza, kandi ndashaka kugira ngo mpate ibyo gushobora kandi ndabona ko Pinterest ni ikoresho gikomeye cyane. ...

Mwiriwe! Ndi MaTitie, umushakashatsi w’ikoresha ry’ibanze kuri BaoLiba. Urukundo rwanjye rwo gushaka kugira ubushobozi bwo gutera imbere ibicuruzwa byiza by’umusaruro mu mbuga hwaniro ntakwanka. Ubu, tugiye gukurikirana cyane ibyo biciye kuri Telegram mu Rwanda — ikibazo gishya cyose cyose cy’abakozi b’ibanze bakiri muri ico gihe. Ni ukuri, turi mu 2026, ariko abantu benshi bamaze gushyira imbere ibyo bagenzi babo basabye: “Ni iki gishobora kuba byagenze neza kugira ngombwa gukora kuri Telegram?” cyangwa “Ni mu buhe buryo nshobora gukoresha iyi ndangamuntagura y’ibyiciro n’ibicuruzwa by’ubuntu?” Ntago turabona ko iyi mboni iri muri rusange, ariko turabona ko igomba gukomeza kwigura. ...