Social Media Strategy

Muri iki gihe cya 2026, Pinterest irashobora kuba ikimenyetso cyiza cyo kwiyandikisha mu buryo bwiza n’ubwo buzima bwo kwihutirwa. Nk’umunyeyi w’ubuzima bushasha, wabonye ibintu byinshi, wabibonye byose, ariko wabuze ko hari icyo waba ufite gukora gusa nk’uko waba ufite imbere y’aho. Iyi nkingo yanje ni ukuvugana nawe nk’umugabo wacu w’imyaka 50, ufite ubwenge bwinshi n’ubutunzi, ukoresheje Pinterest kugira ngo ufashije abandi gutangira gusa, kandi ugira amahirwe yo gukora imbere mu buryo bwiza. ...

Muri iyi miheshi, nitwese tugira ingingo yo gukoresha WhatsApp nk’ikoresho cy’ubucuruzi, ariko ntiyabaye byoroshye kumenya icyo gikenewe gukora kugira ngo ibicuruzwa byacu bikomeye. Nk’umukoresha w’WhatsApp ufite imyaka 23 ubuze mu Rwanda, wavuye muri Espagne ufite ubushobozi bwo kwandika amakuru, n’umuhanga w’umutima w’urukundo, narabonye ko gukora ibicuruzwa ku WhatsApp bituma umutima wanjye ufungurira nk’inkomoka y’amazi. Iyo mva ku ma studio y’umuhanga w’intambwe z’intambwe, mfata ingingo yo kugira urwego rwo kwiyandikisha n’abafite ubuhanga, WhatsApp yavuye ikoresho cy’umuhanda ukoresha abantu, ikaba ni iy’ubucuruzi bwacu bwose. ...

Pinterest ntivuga “ibanze amavoga” ariko ari hoe ufite uburenganzira bwo kugira ibintu byiza bishyiraho ubwuzuzanye. Nimba uri mu Rwanda ufite ikigo cy’ubucuruzi cyangwa ufasha abafite ibicuruzwa bikomeye gukora ibintu byiza, Pinterest 2026 iri ku rugero rwo kugira ngo ufite ibibazo byinshi. Ngiye kugufasha kumenya ibyo ufite kugira ngo ufite ubuhanga bw’ikinyabiziga kuri Pinterest, ugaragaze ibyo ubona mu byiciro by’ubucuruzi, no kugira ngo ufite ibyo ufite kugira ngo ubuhanga bw’ikinyabiziga buri gihe. ...

Murakoze gushika hano. Ndi MaTitie, Umuhiriwe w’Umubano n’Igenamigambi ry’Ubukuru bwa Sosiyale Media kuri BaoLiba. Ubu ni gihe cyo kwigisha n’ukwigisha hamwe ku mishanya ya WhatsApp muri Rwanda, aho dufite ubushake bwo kureba ibyo 2026 ibabaza ku mabanga y’ubucuruzi n’uburyo tubabandanya mu migenzo yacu y’ubucuruzi bw’imihembwe (media buying). Nk’umukiriya w’umuhanda wa color grading n’umukozi w’ikambi y’ikiyambi, wabonanye neza ko WhatsApp ntibyo gusa ni akazi ko kwandika ubutumwa. Ni aho abanyamahanga, abakiriya, n’abanyabizzi bagira inama. Mu Rwanda, uyu mugaragaro ufite ubwoba bwinshi kandi buhingwa. Ibyo tubabwiye hano birasobanukiwe n’ibyo twabonye mu myaka yashize n’ibintu byabaye bya 2026, kugira ngo ube ufite amakuru yuzuye yo kugenzura imirimo yawe. ...

Guhagarika kuri Facebook muri 2026 nk’umushakashatsi w’ubutumwa bw’umutekano (creator) muri Rwanda ntibwo kwiba ibyerekeye gufasha ibicuruzwa. Ni ku Buryo bwo kubara neza mu gihe c’ibihe byanze, gukora ibyo wiyumva byo kwigira nk’uko umeze mu buryo bwiza mu gihe ufite ibibazo byo guhagarika imbere. Nk’umunyamahanga wavuye Milano, Itali, nk’umukobwa w’imyaka 21 ufata umugambi w’ubuhamya (makeup) bwigize neza kugira ngo mpayekwa ko ndi “byiza”, naraye twariye uburyo bwihariye. Ubu, ndi MaTitie, Umushingamateka Mukuru n’Umuhigishwa w’Ubuhizi bw’Intangarugero z’Intanetsi (Social Media Growth Strategist) mu BaoLiba. Ndabizi ko ubuzima bwa creator bufite ibibazo by’inshingano, ikibazo cy’umutekano, n’ibidukikije gusa. Mbwira ko ntakibazo cyo kuba umutima mubi cyangwa gufata ibibazo nk’ibintu bikomeye cyane. Twese turi hano kugira ngo twese tubone ko ntiburi wenyine. ...

Umukiri w’umutekano bwo gushushanya ibyo bagenzi bagize kuri Telegram mu karere ka Manipur yahagaritse ibibazo byinshi ku rugero rw’abatumia b’ibanze n’ubwishyu bw’ibihe byo kwigisha kuri Telegram. Naho aha Rwanda tugira akazi gahunda, ibyo byabonetse gushobora kuba kubaho ibisabwa byo gutekereza neza ibyo tuba tutangira mu mikurizo yacu. Ni byiza kumenya ko Telegram ikomeye ku bijanye no gukingira ubuzima bw’ibanze n’ubutumwa, ariko kuba umuhinzi w’urubuga rw’ibanze bifite ibyo bishoboka no gukenerwa kwigisha. ...

Mwaramutse! Ndi MaTitie, umuyobozi w’Ibicuruzwa n’Ubuhanga bw’Imbere bw’Isosiyete mu BaoLiba. Umuvugizi wanjye ni gukoranira abushingamizi, abahanga, n’abakora imirimo ku mugoroba kugira ngo bagire ubumenyi bw’iby’ingenzi ku mabwiriza ya plataforme z’isosiyete, bakoreshe neza ubugenzuzi bwawe, no gukiza ibyakozwe byawe bikomeye. Ubu ni gihe cyo kwiyumva ibyerekeye Telegram Rwanda. Hari amakuru menshi ava mu Burundi, ibiciro by’ibiganiro bya 2026, n’uburyo bwo kugura ibikaniro (media buying) by’ingenzi. Ndagira ubushake ko uyu mwandiko uza gufasha kugira uburyo bwo kwiyongera bwo kwigenga, kandi ukagira ibyo wifuza mu buzima bwawe bw’ikoresha. ...

Mwaramutse neza, abavuga ibyiza! Nitwa MaTitie, umushakashatsi w’Ubushobozi bwa Soshiyal Midia hano BaoLiba. Ubu ni 2026-10-10, n’ico gihe cy’inshuro z’ikoresha Telegram mu karere kacu ka Afrika y’Epfo kugira ngo twihure ibibazo byacu byo kwiyandikisha no kugurisha. Ndabizi ko ufite ibibazo byinshi: “Ni Buryo ki nshobora gukoresha Telegram kugura n’ugura hano mu Rwanda?” “Ibihe vyo 2026 vyerekana iki cyerekeye vihehe vyo gukoresha reklama?” “Ni Buryo ki nshobora gukoresha iyi Money Wallet mpya?” Nta co ufitiye ibibazo, nkora nanje imbere y’uko ndabona ibyo. Mu Rwanda, abantu benshi basaba ko Telegram ari “iyo y’abateknisi” gusa, ariko ubu ibintu bimeze neza. Tuzobona hamwe nk’uko ushobora kwiyandikisha. ...

Muri icyo gitondo, naraye ku rugero rwa handi, ndashobora kuvuga ko nari ngomba kuryamira. Ibyo byagenze byose, ntabwo nari mpaye amakuru y’uko data ya Campaign Manager yari ikeneye guhagarara. Nari nze nk’umushingamateka w’umukozi w’ibanze, ndi mu Rwanda, ndakoresha LinkedIn kugira ngo ndushishe amahirwe y’umurimo mu Burundi. Ukwo ni uwo musi nambwiye ko nkeneye gukora media buying nk’umwuga, si nk’umunyamahanga ufite budget ikomeye. Ndi MaTitie, Senior Editor na Social Media Growth Strategist kuri BaoLiba. Ndagomba kugufasha uvugane n’uburyo bw’umushingamateka, ukagire amahirwe yo kura mu mbaraga z’ibanze. Ubu turi 2026-10-09, n’ico gihe cyo kwiga ibintu byiza by’iyi myaka. ...

Mu gihe wese wese ntibikenewe gufata ibibazo by’ikinyabiziga nk’ibintu bishoboka kuba byoroshye, harimo ubwo waba ufite agahinda kandi ufite umutekano mu mikorere yawe. Nimba warabonye ko ibicuruzwa byo ku YouTube biheruka kuba bibi cyangwa ko uteye ubuzima bwiza mu bikorwa byawe, siwe wese. Muri iki gihe cy’amahirwe menshi n’amahanga menshi, ni byiza kugira ubwo nyene ubuzima bwiza kandi ukoreshe amahirwe y’ahari. Kuva muri Indonesia gushika muri Rwanda, ibintu byose biriko bihinduka, ariko ubuzima bwiza bw’abakora ibicuruzwa ku YouTube busobanura gukora neza kandi kugira ubuzima bwiza. ...