Influencer Marketing

💡 Uko abahanzi bo mu Rwanda bashobora kugera ku ma brand ya Greece kuri Jingdong ukora Song Reaction Videos Muri iki gihe, abahanzi n’abanyamwuga bo mu Rwanda barushaho gukoresha imbuga nkoranyambaga n’ubucuruzi bwo kuri internet mu gushaka uburyo bwo kwigaragaza no kugurisha ibihangano byabo. Icyo gihe, gukora song reaction videos—aho umuhanzi asubiza cyangwa asubiramo indirimbo runaka mu buryo bwihariye—bikomeje kuba uburyo bukomeye bwo kugumana abakunzi no kwinjiza amafaranga. ...

💡 Umwanya wo kumenya: Uko wabona abahanzi ba Douyin bo muri Peru mu Rwanda Mu gihe ushaka gutangiza amarushanwa y’impano (giveaway campaigns) yifashisha abahanzi bo ku mbuga nkoranyambaga, kureba neza aho ushaka gukorera birakenewe cyane. Douyin, uruvange rwa TikTok rwo mu Bushinwa, ruri gutera imbere cyane mu bikorwa by’ubukerarugendo no kwamamaza, cyane cyane muri Peru aho hagiye haba ibikorwa byinshi by’amahugurwa n’amarushanwa agamije gutera inkunga abahanzi n’abacuruzi. ...

💡 Uko wabona Spain LinkedIn Creators mu kumenyekanisha ibicuruzwa bishya by’ubuzima Niba uri umucuruzi cyangwa umamamaza mu Rwanda ushaka kumenyekanisha imiti y’ubuzima cyangwa supplements nshya, kimwe mu bintu by’ingenzi ni ukugira abahanzi cyangwa abakozi ba LinkedIn bo muri Espagne bagufasha kugeza ubutumwa bwawe ku isoko ryo ku rwego mpuzamahanga. Spain ifite abahanzi benshi ba LinkedIn bafite ubunararibonye mu by’ubuzima, ubuzima bwiza, n’imyidagaduro y’abakurikira, bityo bakaba ari bo bantu bakwiriye gukorana na bo. ...

💡 Uko wabona abarema ba Disney Plus bo muri Croatia bakagufasha gutunganya ibikora viral Ubu abamamaza bo mu Rwanda barushaho gushaka uburyo bugezweho bwo kubona ibikora viral kugira ngo bazamure ibikorwa byabo. Kimwe mu bintu bishimishije ni ugukorana n’abarema b’ibikora bya video bafite ingufu zo gukurura abantu, cyane cyane ku mbuga za Disney Plus cyane cyane muri Croatia aho hariho uruvange rw’abarema bafite udushya twinshi. ...

💡 Uko wabona Austria Moj creators mu Rwanda ngo mukorere hamwe mu mikino ya esports Mu Rwanda, imikino ya esports iragenda ifata indi ntera, kandi abamamaza bashaka uko barushaho kugera ku basore n’inkumi bakunda iyi mikino. Hari ikibazo gikomeye cyo kumenya aho ushobora kubona creators b’ibihangange bakora kuri platform nka Moj, by’umwihariko abaturuka muri Austria, kugirango bafatanye na bo mu bikorwa byo kwamamaza esports. ...

💡 Uko wabona abahanzi ba HBO Max bo muri Laos ngo mukorane neza n’abanyamideli b’imideri Ubu isi y’imbuga nkoranyambaga irimo guhindura uburyo abanyamideli n’abahanzi bakorana, cyane cyane mu bihugu bya Asia aho amasoko y’umuco n’imyidagaduro ari gutera imbere cyane. Mu bijyanye na HBO Max, by’umwihariko muri Laos, hariho amahirwe menshi yo gukorana n’abahanzi bafite imbaraga ku mbuga nkoranyambaga mu rwego rwo kwamamaza imyambarire itandukanye. Ariko se, ni gute ushobora kubona abo bahanzi bahuje n’abanyamideli ngo mukore ubufatanye bufatika kandi butanga umusaruro? ...

💡 Uburyo bwo kugera ku masosiyete yo muri Colombia kuri Clubhouse mu bikorwa bya fitness Ubu Clubhouse yagiye iba ikiraro cy’ingenzi hagati y’abakora ibijyanye na fitness n’ibigo bikomeye byamamaza ibirango muri Colombia. Abakora fitness bo mu Rwanda bashobora gukoresha iyi platform kugira ngo bahure n’abayobozi b’ibigo, abashoramari, n’abakunzi ba fitness bo muri Colombia. Kubera ko Colombia ari isoko rikomeye rihagaze neza ku bijyanye n’imyidagaduro, ubuzima, n’imikino, ubucuruzi bw’ibirango byaho burashaka abanyamwuga bafite ubuhanga bwo gukorera content ifite ireme. ...

💡 Uko Douyin ishobora gufasha abacuruzi bo mu Rwanda kwamamaza amaduka mashya muri Finland Ubu isi yose iri mu kirere cy’imbuga nkoranyambaga, kandi Douyin, umuvandimwe wa TikTok mu Bushinwa, ari gutera imbere cyane mu rwego rwo gufasha ibigo n’abacuruzi kumenyekanisha ibikorwa byabo. Ku bacuruzi bo mu Rwanda bafite amaso ku isoko mpuzamahanga, cyane cyane muri Finland, Douyin irerekana uburyo bushya bwo kwinjira no kugera ku bakiriya bashya. ...

💡 TikTok muri Oman: Amahirwe ku Bamamaza mu Rwanda gutangiza gahunda y’ubucuti Ubu isi y’imbuga nkoranyambaga irimo guhinduka cyane, kandi TikTok ni imwe mu zifite ingufu nyinshi cyane mu kugera ku bantu benshi mu buryo bwihuse. Mu bihugu nka Oman, aho TikTok itangiye kuba imbuga y’ingenzi ku bakoresha interineti, abamamaza mu Rwanda bafite amahirwe akomeye yo gukoresha iyi platform gutangiza gahunda y’ubucuti (referral campaign) kugira ngo bongere abakiriya, bamenyekanishe brand zabo, kandi binjize amafaranga. ...

💡 Gutangira: Reddit, Dominican Republic n’Abamurika - Ishusho ya Kuri ku Isoko ry’Ubucuruzi Mu isi y’imbuga nkoranyambaga, aho ugomba guhora ugezweho kandi ukamenyekana, abamamaza bo mu Rwanda barimo gushakisha uburyo bushya bwo kugera ku bakiriya babo. Reddit, urubuga rufite imiryango y’abantu bafite inyungu zimwe, rumaze kuba ikiraro gikomeye mu kumenyekanisha ibicuruzwa no guhuza abantu. Icyakora, gukoresha Reddit neza bisaba ubumenyi bwihariye, cyane cyane iyo ushaka gukorana n’abamurika (influencers) kugira ngo ikirango cyawe kigere ku bantu benshi. ...