Digital Marketing

💡 Ibibazo by’ingenzi — Kuki abamamaza muri Rwanda bagomba kwitaho “SoundCloud + Switzerland”? Mu gihe ibirango byinshi byo muri Rwanda n’aba marketers bakomeje gukurura abafana ku mbuga z’amajwi nka SoundCloud, hari hakiri akabazo gakomeye: ese koko waronshye uburenganzira bwo gukoresha iyo content mu gihugu cyindi (nka Switzerland), cyangwa mu bikorwa bya global brand campaigns? Iyo ikibazo kitameze neza, bishobora kuvamo imbogamizi z’ubucuruzi, image damage, ndetse n’amande. ...

💡 Inkomoko n’Ikibazo Mu Rwanda ubu abamamaza barimo guhura n’ikibazo kimwe: uko wabona, ukagerageza, ukemeza, hanyuma ukuzuza amasezerano n’abayobozi b’abakiriya (influencers) bo kuri platform zitandukanye — harimo abava kure nka QQ, abakora ibiranga nka Jordan, ndetse n’abahanzi b’akarere. Iyo uri brand manager cyangwa umuyobozi w’ikampanye, ushaka ibisubizo byihuse kandi bifite umutekano: guteza imbere izina ryawe, kwirinda ibibazo by’ubunyamwuga, no kubona impinduka (conversions) mu gihe cya kampanye. ...

💡 Uko wabona abahanzi ba Lithuania kuri Taobao ngo batangize challenges z’amamaza Niba uri umucuruzi cyangwa umwamamaza mu Rwanda ushaka gukoresha abahanzi bo ku rubuga rwa Taobao baba muri Lithuania mu bikorwa byawe byamamaza, hano hari ibintu by’ingenzi ugomba kumenya. Taobao, nk’urubuga rukomeye mu bucuruzi bwo ku mbuga za internet, rufite abahanzi benshi (creators) batanga content ifite ingufu, cyane cyane mu guhanga challenges zifasha kwamamaza ibicuruzwa ku buryo bugezweho. ...