Digital Marketing

Mu gihe wese wese ntibikenewe gufata ibibazo by’ikinyabiziga nk’ibintu bishoboka kuba byoroshye, harimo ubwo waba ufite agahinda kandi ufite umutekano mu mikorere yawe. Nimba warabonye ko ibicuruzwa byo ku YouTube biheruka kuba bibi cyangwa ko uteye ubuzima bwiza mu bikorwa byawe, siwe wese. Muri iki gihe cy’amahirwe menshi n’amahanga menshi, ni byiza kugira ubwo nyene ubuzima bwiza kandi ukoreshe amahirwe y’ahari. Kuva muri Indonesia gushika muri Rwanda, ibintu byose biriko bihinduka, ariko ubuzima bwiza bw’abakora ibicuruzwa ku YouTube busobanura gukora neza kandi kugira ubuzima bwiza. ...

Ndi MaTitie, Senior Editor na Social Media Growth Strategist ya BaoLiba. Ubu ni gihe cyo kwiga ibyo Twitter advertising bishobora gukora ubuhanga muri career yawe ubuva mu Rwanda, ariko kandi no gufata amahirwe y’ibihe by’amazina y’India digital marketing n’ibintu bya 2026 ad rates byaronderwa na media buyers bato. Nta kindi gishobora kukubasha kugira ico gitekerezo cy’uburyo bwiza bwo kugenzura budget yawe, kandi nta na kimwe kizakwihutira ko uzi neza ibyo utekereza. ...

Pinterest ntiribyo gusa ishushanyo nziza canke mirimo ya DIY. Igihe cyose kirimo gutera imbere, kugurura, na kugira icyerekezo cy’amakuru y’ubwiza no gukora ibikorwa. Mu 2026, Pinterest yabaye igice cy’ingenzi cy’ubushobozi bwo kwita ku mugenzuzi w’ubuvuzi bw’urukundo mu Rwanda. Umufasha w’ubuvuzi bw’urukundo ufite 20 zaka, uva mu Japane, ukorera mu gisagara gishya, ufite inkunga ya vintage fashion collector n’ubushobozi bwo gufasha abantu gukoresha ishusho nziza, waba witeze kureba ibyo Pinterest ishobora kugira ku buzima bwawe n’ubushobozi bwawe. ...

Kuva mu Kigali, nitwa MaTitie, Umuyobozi Mukuru w’Ubudahangaritse n’Umuhigishwa w’Iterambere rya Social Media kuri BaoLiba. Ndagumyumva uwo muntu ukoresha Pinterest kugira ngo ubashe kwita ku bantu bakeneye ubushobozi bwa massage therapy no gukora ibyerekeye ubwiyunge. Ubu ni 2026, kandi Pinterest rwose rwagiye gutandukanya — gusa ibicuruzwa by’amezi ya 2024/25 byaronderwa na CFO Julia Donnelly n’umuyobozi Wanjiku Walcott bituma dufite ikibazo cy’ukuri: Ni iki kibazo cy’iterambere ry’ubuhinzi bw’Pinterest bwategereje ubu? Na none ubwo buzima bwa 44 z’ubuzima, ubwo ubuzima bwo kuva mu Finland, n’ubwo ubuhinzi bwo mu Rwanda butegereje iki? ...

Uwakora ibicuruzwa mu mabwiriza yo ku isoko ry’intaneti muri Rwanda, wimenya ko WhatsApp si yo gusa yo kuganira na benshi — ni “ofisi” yawe, ni “showroom” yawe, kandi nkenerwa ko ni “caisse” yawe. Ariko ibyo ufite mu minwe nk’ubu ni ikibazo: ubuhamya bwa Messenger bwakureye gukorana na WhatsApp Business, amakuru menshi y’abakiriya bakazana mu nzego, n’aho ugomba kugira amakuru y’ibiri muri sino muri 24 saa. Ubu ni uhe wafata ingingo yo kwigisha WhatsApp gukora neza kugira ngo ugabanye ibibazo? ...

Uva mu kigo cya Kigali, ufata icyayi cya bururirano, ugenda ku ruhande rwa meza yawe yo mu nzu y’inyuma. Ikinyamikino cy’umuco cy’ubuvuzi bwo mu mutwe burakurema neza: ubu ni gihe cyo kwandika pin ya mbere y’uyu munsi. Urashobora kuba ufite inkingu z’ubwiza bwo mu nzu, amavanu y’ubwiza bw’umweso, cyangwa ibirori byo kwiyubaka neza — byose bifite inyishu yo kwakira abafite ubuhanga bw’ubwiza. Ariko ubu, Pinterest yahinduye icyo cyose. Mu kwezi kwa kana gitangiye, Pinterest yatangije guhababaza abakora ibicuruzwa gukoresha teknolojiyi yayo ya AI ya “visual search” — ubu wagize ati: “Niba wabonye ikintu ucyifuza, ndakugira icyo wabonaga.” Ibi bintu byari bifite agaciro kenshi mu buryo bujyanye na “kwerekanwa” ariko ubu biba ibicuruzwa by’ukuri. MaTitie, umunyamakuru mukuru w’BaoLiba, arabaza: “Ni uko Pinterest yahinduye kuva iyo ‘ikibazo cy’ubwiza’ gushika ku ‘gukoresha neza’?” ...

Mwaramutse neza, umunyamahirwe wanje. Nitwa MaTitie, umuhafuniko w’iterambere ry’amasoko y’amasangano y’amasoko ku BaoLiba. Ubu ndi hano Kigali, nkora hamwe n’abanyamahirwe bafite imbere muri YouTube kugira ngo tubone ubuhanga bwo kwiyandikisha mu myaka ya 2026. Ndabizi ko wabonye ibintu byinshi bibayeho. Algoritime ibandanya guhindura, ibicuruzwa by’ibanze bitandukanya, n’uburyo bwo kwiyandikisha buhagaze. Mbese waba warashize iminsi igihe cyose ukoresha saa nyinshi ukurikira ibyo wakoze, ukangogotera ko nta nkenerwa yahuye? Ndagushimira kuba ubu ndakwigisha ibyo nabonye, kandi nta gikorwa gikomeye kuruta gukora hamwe nawe. ...

Ugira iyo mpamvu ya kureba ibyerekeye Facebook ads mu 2026 nk’umuvugabutumwa w’ubucuruzi bw’imodoka yacu nk’umunyurwanda afite imyaka 33, wifite abana babiri, ukora ubuhamya bw’urubuto rw’umutima. Wabonye neza ko ibyerekeye media buying bigenda gukomeza kuba bikomeye, ariko ufite ubushobozi bwo kwigira. Ibi ni byo MaTitie, Umuhigirwa wa Kaboneza na Stratega w’Iterambere rya Media za Social Media mu BaoLiba, yiteze gukugaburira mu buryo bwo kwigisha n’ubwishime. 🎯 Ibintu Byabanje: Ikibazo Cy’Ubu n’Icyo Gishoboka Wabonye neza ko Facebook yahinduwe nk’aho yari. Mu kwezi guheze, Meta yatangije Meta One – serivisi y’aboneman n’uburyo bwo gufata AI mu nzira mpya mu Facebook, Instagram, n’WhatsApp. Hanyuma, abagenzura pages barabwiye ko bategerezwa gushyiraho amafaranga ku ntoki z’ishusho n’ibinyoma (link posts) – aho bategerezwa gushyiraho amafaranga y’ibiciro byo gufata abantu bakurikira page yabo. ...

Muraho neza, nitwa MaTitie, umunyamakuru Mukuru n’Umuhengeri w’Ukubaka Ubwiza ku BaoLiba. Ubu ndi hano kugira ngo ndakugira icyerekezo gikomeye cy’ibyo utekereza gukora ku Snapchat mu 2026, ariko ntibyo gusa – ndashaka kugufasha ufate ingingo ziza zigenerwa ku mibereho yawe, ibyo ufite, n’ibyo ushaka kugera. Ndamenya ko uri umuhanga w’ibikoresho byo kwita, ufite imyaka 22, wavuye muri Suisse, wariye imari n’ububange, kandi ufite akazi k’umucuruzi w’ibikoresho byo mu nzu ku wa gatatu. Ushaka gukora akazi ko ku ishusho y’ibikoresho byo kwita (Snapchat), ariko ufite ubwoba bw’uko ufata abanyamabanga batandukanye, kandi ufite ibibazo byo kwita neza ibyo wasanze. Ndi hano kugufasha. ...

Naba MaTitie, Umufasha wa BaoLiba mu buzima bw’ikoresha ry’amasoko y’ikoresha ry’amasoko mu Rwanda. Nitwa MaTitie, Umufasha wa BaoLiba mu buzima bw’ikoresha ry’amasoko y’ikoresha ry’amasoko mu Rwanda. Ni ko nkeneye gukwigisha abakozi b’ikinyamakuru, abahanga buzima, n’abarongoye ibikorwa by’amasoko mu Rwanda gushobora gukora ibikorwa byiza ku gihe cyose. Ubu, nkunda kugufasha kugira ubushobozi bwo kugenzura ibicuruzwa byo ku YouTube mu Rwanda, kandi nkugira inama nziza y’ibyo ushobora gukora mu 2026. Niba uri umuhanga buzima mu Rwanda ufite 24 imyaka, wavuye mu Hangari, wiga ekonomiksi, ukora umwarimu w’umwana mu kindergarten, kandi ufite umutima mfura w’ibintu byiza, niba ufite ikibazo cyo kwiyumva ufite ubwoba bw’igihe kirekire, ni byiza cyane kugira icyerekezo cyiza cy’ibyo ushobora gukora. Ubu, ni byiza gukurikirana inama z’abarongoye ibikorwa by’amasoko mu Rwanda, kandi niba ufite ikibazo cyo kwiyumva ufite ubwoba bw’igihe kirekire, ni byiza gukurikirana inama z’abarongoye ibikorwa by’amasoko mu Rwanda. ...