Digital Marketing

Murakoze gushyira ijambo ryabaye ku rubuga rwa BaoLiba! Nk’umuvugizi w’intebe y’umukuru w’umurimo w’ikoresha no gutanga amahirwe y’ubushobozi bw’abakozi b’intaneti, ndashaka kukugenzura mu nkuru nziza y’ibitangazo bya Telegram bya 2026, ariko nk’umuntu ufite ubuzima bwiza n’ubushobozi bwo gukora ibyo utekereza. 🎯 Inyifato y’Abakoresha: Niba Ufite Imyitwarire y’Ubuzima Ubu ni 2026-11-03, nk’umukoresha w’intaneti ufite imyaka 23, uva mu gisagara cya Saint Petersburg muri Rusia, wiga ubuhanga, ufite imyitwarire y’ubwoba bw’ubuvuzi b’amagara, kandi ufite icamiro cyo gufata ibyo utekereza. Urafite ikibazo cyo kwirinda guhuza amakuru y’ubuvuzi n’ibikorwa byawe by’intaneti. Nk’umukozi w’urugendo rwo gukoresha Telegram, ufite inyungu zo kureba ibishoboka by’ubutaka bw’Imana n’ubushobozi bwo gukoresha Telegram ku buryo bwo kwihuta n’ubwoba. ...

Gukora ibicuruzwa ku Telegram mu 2026 biratanguye kuba nk’uburyo bwo kwita ku gihugu cya Ubudage bwo mu bwanwa. Iyo uva Porto muri Portugal ufata inyuma y’ubwimu bw’amahangiro y’umugwi, urashobora gutekereza ko ibicuruzwa bitandukanye birashobora kugira uburenganzira bwinshi mu buryo bw’ubwoko bw’umutekano n’ubushobozi. Ariko ubu, ku wa 27 Gitugutu 2026, Telegram irangiye gukura nk’ikigo cya kabiri gisigaye YouTube mu gihe c’abasanzwe bafise ibirori byo gukora ibicuruzwa, ikaba igize urwego rwo kwihanganira n’ikibanza cya gatatu buri muri Instagram mu buryo bwo gufata abakoresha. Mu Rwanda, aho abantu benshi barakoresha WhatsApp kandi bariko barazigama amafaranga yo gukoresha data, Telegram iriko iraha agaciro kuko ishobora kugaburira ibintu bikomeye bidaciye gukoresha data nyinshi, nk’ibinyoma, ibitabo, n’amakuru y’ubucuruzi. ...

Muri iri gihe cy’ikoreshwa ry’intaneti, YouTube ntidushobora kwibuka ko ni ikinyamakuru gusa; ni urwego rwo kwiyandikisha, gukora akazi, n’uko wita ku bantu. Nimba ufite umutima w’umuhanga w’umuziki cyangwa w’ubushobozi, wamenye ko kwigisha n’ukungahaza ubuhanga bwo kwigisha bishobora kugira impamvu. Muri iri gihe, turi kumwe n’umuryango w’abahanga b’abanyarwanda bafite agaciro ku wa BaoLiba, tukabyiyemeje ko bishoboka kugira ubuzima bwiza bw’ubuhanga mu gihe cy’ibintu byose bihinduka. Iyi somo iri mu ruhande rwawe kugira ngo ugerageze kugenzura ibyerekeye imiterere y’ikoreshwa ry’ibicuruzwa kuri YouTube mu 2026, n’uburyo bwo kwita ku bantu bose mu Rwanda. ...

Muri iki gihe cya 2026, Pinterest irashobora kuba ikimenyetso cyiza cyo kwiyandikisha mu buryo bwiza n’ubwo buzima bwo kwihutirwa. Nk’umunyeyi w’ubuzima bushasha, wabonye ibintu byinshi, wabibonye byose, ariko wabuze ko hari icyo waba ufite gukora gusa nk’uko waba ufite imbere y’aho. Iyi nkingo yanje ni ukuvugana nawe nk’umugabo wacu w’imyaka 50, ufite ubwenge bwinshi n’ubutunzi, ukoresheje Pinterest kugira ngo ufashije abandi gutangira gusa, kandi ugira amahirwe yo gukora imbere mu buryo bwiza. ...

Uwo mwisho wa minsi yiwe yari igihe mfite ikibazo gikomeye, nari mpagaze imbere y’ikinini cyanjye, nshaka kugenzura ividiyo rya gym rya premium. Nk’umukoresha w’YouTube mu Rwanda, nari mfite ubushobozi bw’ukoresha YouTube Premium, ariko iyo nsanga amakuru y’ibisabukuru by’ibikorwa by’YouTube ku wa 20 Gatanu 2026, nari nkubise neza ko nta na kimwe nkenera kwigira icyizere nk’uko byagenze. Ibi bisabukuru byavugwwe na The Sunday Guardian bivuga ko 37% muri abakoresha babonye ibibazo byo gukora ividiyo, ikibazo gikomeye cy’ibisabukuru by’ibikorwa by’YouTube. ...

Pinterest ntivuga “ibanze amavoga” ariko ari hoe ufite uburenganzira bwo kugira ibintu byiza bishyiraho ubwuzuzanye. Nimba uri mu Rwanda ufite ikigo cy’ubucuruzi cyangwa ufasha abafite ibicuruzwa bikomeye gukora ibintu byiza, Pinterest 2026 iri ku rugero rwo kugira ngo ufite ibibazo byinshi. Ngiye kugufasha kumenya ibyo ufite kugira ngo ufite ubuhanga bw’ikinyabiziga kuri Pinterest, ugaragaze ibyo ubona mu byiciro by’ubucuruzi, no kugira ngo ufite ibyo ufite kugira ngo ubuhanga bw’ikinyabiziga buri gihe. ...

Murakoze gushika hano. Ndi MaTitie, Umuhiriwe w’Umubano n’Igenamigambi ry’Ubukuru bwa Sosiyale Media kuri BaoLiba. Ubu ni gihe cyo kwigisha n’ukwigisha hamwe ku mishanya ya WhatsApp muri Rwanda, aho dufite ubushake bwo kureba ibyo 2026 ibabaza ku mabanga y’ubucuruzi n’uburyo tubabandanya mu migenzo yacu y’ubucuruzi bw’imihembwe (media buying). Nk’umukiriya w’umuhanda wa color grading n’umukozi w’ikambi y’ikiyambi, wabonanye neza ko WhatsApp ntibyo gusa ni akazi ko kwandika ubutumwa. Ni aho abanyamahanga, abakiriya, n’abanyabizzi bagira inama. Mu Rwanda, uyu mugaragaro ufite ubwoba bwinshi kandi buhingwa. Ibyo tubabwiye hano birasobanukiwe n’ibyo twabonye mu myaka yashize n’ibintu byabaye bya 2026, kugira ngo ube ufite amakuru yuzuye yo kugenzura imirimo yawe. ...

Umukiri w’umutekano bwo gushushanya ibyo bagenzi bagize kuri Telegram mu karere ka Manipur yahagaritse ibibazo byinshi ku rugero rw’abatumia b’ibanze n’ubwishyu bw’ibihe byo kwigisha kuri Telegram. Naho aha Rwanda tugira akazi gahunda, ibyo byabonetse gushobora kuba kubaho ibisabwa byo gutekereza neza ibyo tuba tutangira mu mikurizo yacu. Ni byiza kumenya ko Telegram ikomeye ku bijanye no gukingira ubuzima bw’ibanze n’ubutumwa, ariko kuba umuhinzi w’urubuga rw’ibanze bifite ibyo bishoboka no gukenerwa kwigisha. ...

Muri icyo gitondo, naraye ku rugero rwa handi, ndashobora kuvuga ko nari ngomba kuryamira. Ibyo byagenze byose, ntabwo nari mpaye amakuru y’uko data ya Campaign Manager yari ikeneye guhagarara. Nari nze nk’umushingamateka w’umukozi w’ibanze, ndi mu Rwanda, ndakoresha LinkedIn kugira ngo ndushishe amahirwe y’umurimo mu Burundi. Ukwo ni uwo musi nambwiye ko nkeneye gukora media buying nk’umwuga, si nk’umunyamahanga ufite budget ikomeye. Ndi MaTitie, Senior Editor na Social Media Growth Strategist kuri BaoLiba. Ndagomba kugufasha uvugane n’uburyo bw’umushingamateka, ukagire amahirwe yo kura mu mbaraga z’ibanze. Ubu turi 2026-10-09, n’ico gihe cyo kwiga ibintu byiza by’iyi myaka. ...

Kuva kwavugwa ibyerekeye ibicuruzwa by’amahanga mu karere k’imirimo y’abanyamahanga, kugeza aho duhera ubu – TikTok yashoboye gushinga urwego rwo hejuru mu bikorwa by’amasoko y’ibicuruzwa by’amasosiyalimidiya. Nk’umunyamahanga ufite imirimo y’umuryango muri Rwanda, wabonye kandi wabibonye ibyibutso by’ibyerekeye ibicuruzwa byo ku rugero rw’amajyambere. Ubu ni gihe cyo kwitaba ibyemezo byemewe n’ibintu byemewe kubera ubuzima bw’abana, no gukora ibicuruzwa mu buryo butandukanye. Ibi ni ibyo natangiye gushakisha: nimba nshaka gukora ibicuruzwa ku TikTok, ntabwo ngomba kureba ibicuruzwa byo mu buryo butandukanye. Ntabwo ngomba kugira icyo umuntu yagize cy’ingenzi nk’umunyamahanga, ahubwo ngomba gukora ibyo nshaka kandi ngomba kugira ubuhanga bwo kwitaba ibyemezo byemewe n’ibintu byemewe. ...