Creator Economy

Mwiriwe umunyengeri w’umutima! Ni MaTitie hano, umushobozi w’iterambere rya medya y’ibanze n’umunyamakuru mukuru wa BaoLiba. Ubu ni gihe cyo kwigana nabi, kandi nibyo ngomba kuganira nawe: ukora ibicuruzwa ku Pinterest muri Rwanda mu 2026 byoroshye cyane cyangwa ni ibintu by’ingenzi? Ndi umwe mu basanzwe bagerageje kugarura ibibazo bya buri munsi, ariko nzi ko hari ibyiza byinshi mu kwitabira imbere. Kuwa 31 Munyonyo 2026, ibicuruzwa bya Pinterest (NYSE:PINS) byagabanutse kubera amafaranga y’ibicuruzwa byo mu gihe cya gatatu (Q3) yari ya $1.174 biliyoni, ikomeye 12% gusa. Ikigo cyabonye ko amafaranga y’ibicuruzwa y’ahatari hasi yacariwe n’ibyiyumviro by’ibikorwa byo muri Yurabu n’icyongereza cyo mu ndimu za Verkauf. Ibi bituma abahanga b’ibicuruzwa bakagabanutsa: Wells Fargo yarahinduye ishusho y’ibicuruzwa kuva kuri $31 kugera kuri $23, aho Wall Street Zen bakavuga ko biboneka ko ni “Hold” (Kurinda). Ni iki gituma wese we? Bitekereza ko Pinterest iri mu gihe cyo kwiyongera ariko ikaba ikeneye kwihangana n’ibibazo bya regulasi na LGD mu 2026. ...

Muri ico gihe cy’abayobozi b’amasoko y’ibanze, YouTube ntabwo ari gusa ahantu ho gufata vidiyo — ari ikigo cy’iterambere ryawe cy’umurimo. Nk’umunyamahanga wa Rwanda ufite imyaka 25, uva mu Ginevra, ugerageza gukora ibikorwa vyo kwita ku isoko ry’abanchezaji b’amagemu n’abasangiza ibintu byo mu rugendo rwo gukora vidiyo, utekereza ko ibihe vyose byo gufata ibisubizo byo kwiyandikisha byari biteye ibibazo. Ndi MaTitie, Umushakashatsi Mushinzwe Iterambere ry’Amasoko y’Ibanze mu BaoLiba, ndashaka kugufasha gukura neza mu buryo butegerezwa. ...

Muraho sha! Ndi MaTitie, umuhanga wa BaoLiba. Ndabona ko uri mu Rwanda, ufite imyaka 23, ufite umwana, ukora imirire ku Snapchat kugira ngo uzuze amafaranga. Ndi hano kugufasha gukora ibyo ukenewe nta mababazo. Dushobora gufata icyo gikorwa kije kuko turi kumwe. Reka tugende gukora inama nk’umukinyi w’imirire mu Rwanda. Ubu ni 2026-10-30. Igihe cyose gikomeye. Ibyo ufite mu mutwe bikenewe kuba byemewe. Inama y’ubu kugira ngo utegereze Snapchat Ads mu 2026 Ubu, Snapchat iriko irashyushya. Abakoresha barenga miriyoni 800 barakoze neza. Mu Rwanda, abantu basanzwe barakoresha WhatsApp na Facebook cyane. Ariko Snapchat ifite uburyo bwayo bwo gukora. Ibyo wabona mu bijyanye na Korea ya vuba, imirire yabo y’ibicuruzwa bishyushye cyane. Abakoresha ba Korea barakoresha Snapchat kugira ngo bahure abantu bato. Mu Rwanda, tuyobora gutegura imirire yacu nk’uko bavyumviye. ...

Mu gihe ufite imyaka 30, wavuye mu buryo bwo gushaka abakozi (HR) kugera kuva uwa “digital intimacy coach” kandi ufata ku nguzanyo yo gufata imbaraga zawe ku rugero rw’ikazi ry’uburetwa, TikTok ntiburi gusa “app” – ari ico gishushanyo cyo gutanga amahirwe, gushyiraho ubwiza bwawe, kandi ukurikira aho ufite uwo ufite. Ariko ubu, ibiciro by’ibiganiro by’iyi 2026 birangiye guhaguruka, uburyo bwo “media buying” buzuye mu byagiyemo, n’ibintu by’ingenzi by’ubuvuzi bw’abakozi (creator trust) birangiye guhinduka, ufite ibibazo: Niba nkenera kugira amafaranga menshi kugira nkore ibiganiro byiza, niba ndabona ko ndashobora gukora ibyo ngombwa ntacyo? ...

Gukora ibicuruzwa ku Telegram mu 2026 biratanguye kuba nk’uburyo bwo kwita ku gihugu cya Ubudage bwo mu bwanwa. Iyo uva Porto muri Portugal ufata inyuma y’ubwimu bw’amahangiro y’umugwi, urashobora gutekereza ko ibicuruzwa bitandukanye birashobora kugira uburenganzira bwinshi mu buryo bw’ubwoko bw’umutekano n’ubushobozi. Ariko ubu, ku wa 27 Gitugutu 2026, Telegram irangiye gukura nk’ikigo cya kabiri gisigaye YouTube mu gihe c’abasanzwe bafise ibirori byo gukora ibicuruzwa, ikaba igize urwego rwo kwihanganira n’ikibanza cya gatatu buri muri Instagram mu buryo bwo gufata abakoresha. Mu Rwanda, aho abantu benshi barakoresha WhatsApp kandi bariko barazigama amafaranga yo gukoresha data, Telegram iriko iraha agaciro kuko ishobora kugaburira ibintu bikomeye bidaciye gukoresha data nyinshi, nk’ibinyoma, ibitabo, n’amakuru y’ubucuruzi. ...

Muri iri gihe cy’ikoreshwa ry’intaneti, YouTube ntidushobora kwibuka ko ni ikinyamakuru gusa; ni urwego rwo kwiyandikisha, gukora akazi, n’uko wita ku bantu. Nimba ufite umutima w’umuhanga w’umuziki cyangwa w’ubushobozi, wamenye ko kwigisha n’ukungahaza ubuhanga bwo kwigisha bishobora kugira impamvu. Muri iri gihe, turi kumwe n’umuryango w’abahanga b’abanyarwanda bafite agaciro ku wa BaoLiba, tukabyiyemeje ko bishoboka kugira ubuzima bwiza bw’ubuhanga mu gihe cy’ibintu byose bihinduka. Iyi somo iri mu ruhande rwawe kugira ngo ugerageze kugenzura ibyerekeye imiterere y’ikoreshwa ry’ibicuruzwa kuri YouTube mu 2026, n’uburyo bwo kwita ku bantu bose mu Rwanda. ...

Kuva ku wa mbere n’umukinyi w’intambwe zibiri w’amakawa y’ubwiza, nabonye ibyiza no kugera ku ntego zikomeye. Ubu, nk’umushanurizwa w’ubwiza bwo mu buryo bwa Gothic, nshobora gukoresha Telegram kugira ngo nduhamagare n’abafite imibereho yanjye. Ariko ubu ni ico gihe cy’ukuri: amahirwe y’ikinyabiziga y’umukinyi w’intambwe zibiri yinjiye mu buryo bwite, kandi niko gushyira hamwe ibibazo by’umwuga n’ibyo nkeneye kugira ngo ndabereye mu buzima bw’ikinyabiziga. Ikibazo cy’ubu: Kwigira gukoresha Telegram mu 2026 Muri iyi misi, Telegram ntiyongera ni ikoresha ryo guhamagira gusa. Ni platform y’ubucuruzi bw’ubwiza bugoye kandi butandukanye. Ibyo byabaye mu gihe gitoze ibintu byinshi: imyaka ya 2026 yavuguruwe n’ibikoresho by’ubucuruzi (Mini Apps), imirimo y’ikinyabiziga (SIM binding), n’ibiganiro by’amahera y’ikinyabiziga (ad rates). ...

Muri iri gihe cyose, nitwa MaTitie, umunyamakuru mukuru n’umushakashatsi w’iterambere rya soteriya ya BaoLiba. Ndagenda kugufasha gukurikirana inyigisho z’iterambere ry’ikigo cyangwa ubuhinzi bwawe kuri LinkedIn, aho turi muri Rwanda. Ndi umwuga mu mbuga hwaniro y’iterambere ry’ikigo, nkoresha amahugurwa y’ikaze n’iby’ukuri kugira ngo ndabereye uburyo bw’iterambere bwo kwiyongera. Turi kumwe muri ico gihe cy’integanyo z’iterambere, ariko nta na kimwe gishobora kugera ku buryo wifuza kugera kuri LinkedIn ntibikenewe gukomeza kubaho. Uwo muntu wese yambwiye ko LinkedIn ni yo “yo gushaka akazi” ariko uwo muntu wese yabwire ko ni aho bakoresha kubona abanyamahanga bategereza ko bagira ico bakora mu buryo bwiza. Muri 2026, ivyo byose byaguze. LinkedIn yashitse kuva muri “cv y’ikoranabuhanga” kugera ku mbuga y’iterambere ry’ikigo, aho abahinzi b’ibinyabiziga, abanyamurimo, n’abarwanira imbaraga zabo baba bafite inyungu z’iterambere. ...

Mwaramutse neza, Ha*pi! Ni MaTitie hano, umwiyoranga w’ikoranabuhanga ryo kwiyubaka ku mbuga hwaniro na Data Analyst wa BaoLiba. Ndagukunda ko uva mu buhinzi bw’ibikaraburi, ubu ufashaga inzira y’umunyengeri w’WhatsApp mu Rwanda ufite indamutsa yo kwiyubaka no kwiga. Ntibyo bose, ariko nzi ko ubona ibibazo bikomeye: “Niko SIM-binding rizaza mu 2027 rizabasha gutera he ubuhanga bwanje?” cyangwa “Ntarikoreshwa gutyo gutanga amahirwe yo kwishyura?”. Iyi nkuru iri kumwe n’ibinyoma byo mu Bwongereza, ariko ikoreshwa muri India, iri gupima SIM kuza mu 2027. Ni ngombwa kuganira nawe ko Rwanda iri mu ntambwe z’ibintu by’ubumenyi bw’iteknoloji, ariko ibyo bitangaje vyavuye muri India bisa nka ibimenyetso by’aho harya. Ni ko gituma ntagenda kugirango mpima ibyo bikenewe, ariko mpima ibyo bikenewe kuva mu myaka y’umwaka uza, mu gihe nkunda ko ufite ibitekerezo byinshi. Turagerageza kuganira icyo gituma ufite ubwoba n’uko ubasobanura neza kugira ngo ube uwo wigisha neza n’uko ugira ubushobozi. ...

Muri iyi miheshi, nitwese tugira ingingo yo gukoresha WhatsApp nk’ikoresho cy’ubucuruzi, ariko ntiyabaye byoroshye kumenya icyo gikenewe gukora kugira ngo ibicuruzwa byacu bikomeye. Nk’umukoresha w’WhatsApp ufite imyaka 23 ubuze mu Rwanda, wavuye muri Espagne ufite ubushobozi bwo kwandika amakuru, n’umuhanga w’umutima w’urukundo, narabonye ko gukora ibicuruzwa ku WhatsApp bituma umutima wanjye ufungurira nk’inkomoka y’amazi. Iyo mva ku ma studio y’umuhanga w’intambwe z’intambwe, mfata ingingo yo kugira urwego rwo kwiyandikisha n’abafite ubuhanga, WhatsApp yavuye ikoresho cy’umuhanda ukoresha abantu, ikaba ni iy’ubucuruzi bwacu bwose. ...