Mu gihe isi y’ikoranabuhanga ikomeza kwiyongera, abacuruzi n’abamamaza bo mu Rwanda baragenda banonosora uburyo bakoresha imbuga nkoranyambaga mu kwamamaza. Muri 2025, Pinterest ni imwe mu mbuga zikomeje gukura cyane mu gihugu cya Leta Zunze Ubumwe z’Abarabu (United Arab Emirates), kandi ibi bitanga amahirwe akomeye ku bacuruzi bo mu Rwanda bashaka kwagura amasoko yabo ku rwego mpuzamahanga. Muri iyi nyandiko turasesengura uko “Pinterest advertising” ihagaze muri UAE muri 2025, turebera hamwe ibiciro byo kwamamaza (2025 ad rates), n’uburyo bwo gukora “media buying” buhuza n’isoko ryo mu Rwanda.
Kuva tariki ya 2025-07-16, twabonye ko abacuruzi benshi b’abanyarwanda bakomeje gushaka kumenya uko bashobora gukoresha “United Arab Emirates digital marketing” mu buryo butanga umusaruro, cyane cyane binyuze kuri Pinterest, aho usanga “Pinterest Rwanda” nayo igenda yiyubaka mu buryo bwihuse.
📢 Imiterere y’isoko rya Pinterest muri UAE
Pinterest ni urubuga rw’imbuga nkoranyambaga rufite umwihariko wo kwibanda ku bishushanyo, amashusho n’ibitekerezo byo guhanga udushya. Muri UAE, iyi platform yakomeje gukura bitewe n’uko abantu benshi bahurira ku bitekerezo by’ubucuruzi, imyambarire, ubukerarugendo n’ibindi.
Ku bacuruzi bo mu Rwanda, gusobanukirwa “2025 ad rates” zo kwamamaza ku Pinterest muri UAE ni ingenzi cyane. Ibiciro biratandukana hashingiwe ku byiciro by’amamaza n’ubwoko bw’ibikorwa (all-category advertising rate card). Urugero, kwamamaza ibicuruzwa by’imyenda cyangwa ibikoresho byo mu rugo bifite ibiciro bitandukanye na serivisi z’ubukerarugendo cyangwa ikoranabuhanga.
💡 Imikorere y’amafaranga n’uburyo bwo kwishyura
Mu Rwanda, amafaranga akoreshwa ni amafaranga y’u Rwanda (RWF). Abacuruzi benshi bakora “media buying” bakoresha uburyo buhendutse kandi bwizewe bwo kwishyura nka Mobile Money (MTN Mobile Money, Airtel Money) ndetse na banki z’imbere mu gihugu. Ibi bituma ibikorwa byo kugura kwamamaza ku mbuga nka Pinterest biba byoroshye, cyane ko Pinterest yemera uburyo bwo kwishyura hifashishijwe amakarita mpuzamahanga nka Visa na Mastercard, ariko abanyarwanda bashobora gukoresha “platforms” zifasha guhindura amafaranga y’u Rwanda mu madolari y’Amerika (USD) cyangwa Dirham za UAE.
📊 Ibiciro byo kwamamaza muri Pinterest UAE muri 2025
Dushingiye ku makuru yo muri 2025, ibiciro byo kwamamaza ku Pinterest muri UAE bikurikira:
- Kwamamaza ku mafoto n’amashusho: hagati ya 0.10$ na 0.50$ kuri buri “click” cyangwa “impression” (gusura cyangwa kureba).
- Kwamamaza ku byiciro by’ibicuruzwa by’imyenda n’ibikoresho byo mu rugo: hagati ya 200$ na 1,000$ ku kwezi bitewe n’ubunini bw’ikorwa.
- Kwamamaza ku byerekeranye n’ubukerarugendo na serivisi z’ikoranabuhanga: hagati ya 300$ na 1,500$ ku kwezi.
Abacuruzi b’abanyarwanda bakunze kwifashisha izi “rate card” kugirango bategure ingengo y’imari yabo n’imikorere y’amasoko ya UAE.
💡 Uko abacuruzi bo mu Rwanda bashobora kungukira muri Pinterest UAE
Abanyarwanda bafite amasosiyete nka “Inyange Industries” cyangwa abamamaza nka “Rwanda Online Influencers” bashobora gukoresha Pinterest mu buryo bukurikira:
- Gushyira ibicuruzwa ku isoko rya UAE hifashishijwe kwamamaza ku byiciro bifite amahirwe menshi.
- Gukorana n’abafatanyabikorwa bo muri UAE bafite ubumenyi mu “United Arab Emirates digital marketing” kugirango bagere ku bakiriya benshi.
- Kwifashisha uburyo bwo kwishyura bwa Mobile Money cyangwa amakarita yemewe mpuzamahanga mu kugura “Pinterest advertising”.
❗ Ibyitonderwa mu kwamamaza ku mbuga nka Pinterest muri UAE
- Menya neza amategeko y’igihugu cya UAE ku bijyanye no kwamamaza, cyane ko hariho amategeko akomeye ku byo wemerewe kwamamaza.
- Tegereza ibipimo bya “return on investment” (ROI) kugirango umenye neza niba amafaranga wakoresheje ku “media buying” yatanze umusaruro.
- Gerageza gukorana na ba “influencer” bo mu Rwanda bafite uburambe mu kwamamaza ku mbuga mpuzamahanga.
### Abantu bakunze kubaza
Ni iki kigaragaza itandukaniro rya Pinterest ku bindi binyamakuru byo kwamamaza?
Pinterest ifite umwihariko wo kwibanda ku bishushanyo n’ibitekerezo, bituma ibicuruzwa byerekanwa neza kandi bigashishikariza abantu kugura. Ibi bitandukanye n’izindi mbuga aho usanga abantu bareba cyane amashusho cyangwa videwo.
Ni gute abacuruzi b’abanyarwanda bashobora kwishyura “Pinterest advertising” muri UAE?
Abanyarwanda bakoresha uburyo butandukanye bwo kwishyura harimo Mobile Money, amakarita ya banki mpuzamahanga, cyangwa serivisi z’imari zihuza amafaranga y’u Rwanda na amadolari y’Amerika cyangwa Dirham.
Ni izihe nzitizi zo kwamamaza ku Pinterest muri UAE abanyarwanda bakwiye kwitondera?
Zimwe mu nzitizi ni amategeko akomeye ya UAE ajyanye n’ibyo wemerewe kwamamaza, ibiciro bishobora kuba hejuru ku bicuruzwa bimwe, ndetse no kumenya neza isoko kugira ngo utangire neza.
📢 Umusozo
Kugeza ubu tariki ya 2025-07-16, Pinterest irakataje mu isoko rya UAE, kandi abacuruzi bo mu Rwanda bafite amahirwe yo kuyikoresha mu buryo buzamura ubucuruzi bwabo ku rwego mpuzamahanga. Kwiga neza “2025 ad rates” no kumenya uburyo bwo gukora “media buying” bizafasha cyane mu kugera ku ntego.
BaoLiba izakomeza gukurikirana no guha amakuru agezweho abacuruzi n’abamamaza bo mu Rwanda ku bijyanye na Rwanda Pinterest na United Arab Emirates digital marketing. Mwese murakaza neza mukomeze kudusura no gukurikirana ibigezweho mu isi y’ubucuruzi bukoresha imbuga nkoranyambaga.