Mwaramutse ba Rwanda ba marketing, uyu munsi turavuga ku bintu by’ingenzi cyane kuri 2025 France Pinterest ibiciro byo kwamamaza mu byiciro byose. Ubu buryo bwo kwamamaza bwa Pinterest buragenda buzamuka cyane ku Isi, kandi Rwanda nayo ntisigaye inyuma mu gukoresha iyi platform mu bucuruzi no kwamamaza.
Nk’uko tubikesha amakuru agezweho kugeza muri Kamena 2024, Pinterest ni kimwe mu bitangazamakuru by’ikoranabuhanga bifite uruhare runini mu gutuma ibigo by’ubucuruzi bibona abakiriya b’abanyamwuga. Ni byiza rero kumenya neza ibiciro byo kwamamaza muri France, kuko bitanga icyerekezo ku banyamuryango ba Pinterest Rwanda bashaka gukorana n’abafatanyabikorwa bo muri Europe.
📢 Imiterere ya Pinterest Advertising muri France na Rwanda
Pinterest advertising (kwamamaza kuri Pinterest) ni uburyo butuma ibigo cyangwa abikorera ku giti cyabo bashyira ibicuruzwa cyangwa serivisi zabo ahagaragara mu buryo bwagutse, hifashishijwe amashusho, videwo, n’ibindi bikurura abantu. Mu Rwanda, aho amafaranga akoreshwa ari amafaranga y’u Rwanda (RWF), abamamaza bagomba kumenya uko bashobora gucunga neza ingengo y’imari zabo, bityo bakabona ROI (inyungu ku ishoramari) nziza.
Nka Rwanda, dufite imbogamizi zo kugera kuri serivisi zimwe na zimwe zikoreshwa mu bihugu by’i Burayi, ariko ibigo nka BK Techouse na Migo Rwanda byatangiye gutanga uburyo bwo kwishyura bworoshye hifashishijwe Mobile Money, bigafasha abamamaza gukoresha Pinterest advertising mu buryo bworoshye.
📊 2025 Ad Rates muri France Pinterest
Mu mwaka wa 2025, ibiciro byo kwamamaza kuri Pinterest muri France biratandukanye bitewe n’icyiciro cy’ubucuruzi, aho ushaka kwamamaza, n’uburyo bwo gutanga ubutumwa. Dore uko bimeze mu byiciro bitandukanye:
- Kwiyerekana (Impressions): hagati ya 0.20€ na 0.50€ ku kigero cya 1000 impressions.
- Gukanda (Clicks): hagati ya 0.50€ na 1.20€ kuri click imwe.
- Kugura (Conversions): ibi biterwa n’ingano y’isoko, ariko muri rusange hagati ya 5€ na 15€ kuri conversion imwe.
Ibi biciro bisaba ko abamamaza bamenya neza uko bakora media buying (igura ry’itangazamakuru) kugira ngo bafate ibyiza kurusha ibindi, cyane cyane ko Pinterest Rwanda ikomeje kwaguka, kandi abanyarwanda benshi bari gutangira gukurikirana iby’isi hanze.
💡 Uko abamamaza bo mu Rwanda bashobora kungukira kuri Pinterest France Advertising
Rwanda ifite abamamaza benshi bifuza kugera ku isoko mpuzamahanga, by’umwihariko muri France kuko hariho umubare munini w’abanyarwanda n’abavuga Ikinyarwanda baba aho. Abamamaza bashobora gukoresha Pinterest mu buryo bukurikira:
- Gukoresha abahuza (influencers) bo mu Rwanda bafite abakurikira benshi kuri Instagram na Facebook, bakabafasha kugera ku bakiriya bo muri France bifashishije Pinterest.
- Gukora ibicuruzwa byibanda ku muco n’ubuhanga nyarwanda, bikajya bikwirakwizwa ku mbuga za Pinterest, bikakurura abafatabuguzi bifuza ibintu bitandukanye.
- Kwifashisha uburyo bwo kwishyura bw’ikoranabuhanga nka Mobile Money hamwe na Visa, bigatuma bikorwa by’ubucuruzi birushaho kugenda neza.
- Gushyira mu bikorwa ubukangurambaga bwibanda ku byiciro bitandukanye (all-category) kugirango ibicuruzwa byose bibone amahirwe angana.
❗ Amategeko n’umuco byagenderwaho mu kwamamaza
Mu Rwanda, amategeko agenga itangazamakuru no kwamamaza arakomeye kandi ashyiraho umurongo ngenderwaho ku byo ushobora kwamamaza. Ibyo bikwiye kwitabwaho cyane cyane muri Pinterest advertising:
- Birakenewe ko ibikubiyemo ntibinyuranye n’amategeko y’igihugu, birinda kwamamaza ibiyobyabwenge, ibicuruzwa bibangamira uburenganzira bwa muntu, cyangwa ibindi byaha.
- Kwita ku muco nyarwanda no kwirinda ibishobora guteza umwuka mubi mu gihugu ni ingenzi.
- Mu byerekeye uburenganzira bw’abakoresha, Pinterest Rwanda ikurikiza amategeko y’ubwirinzi bw’amakuru (privacy policies), kandi abamamaza bagomba kubahiriza ibyo.
📊 People Also Ask
Ni gute Pinterest advertising ifasha abacuruzi bo mu Rwanda kugera ku isoko rya France?
Pinterest advertising ituma abacuruzi bo mu Rwanda bashobora kwerekana ibicuruzwa byabo ku bantu benshi bo muri France, bagafata ibyemezo byihuse byo kugura. Binyuze mu mashusho meza n’ibitekerezo byagutse, bigafasha mu kumenyekanisha ibicuruzwa.
Ni ibihe byiciro byamamaza biri kuri Pinterest muri 2025?
Muri 2025, hari ibiciro bitandukanye bitewe n’ubwoko bw’itangazamakuru: kwiyerekana (impressions), gukanda (clicks), no kugura (conversions). Ibiciro bitangirira kuri 0.20€ ku 1000 impressions kugeza kuri 15€ kuri conversion.
Ni izihe nzira zo kwishyura zikoreshwa cyane mu Rwanda ku kwamamaza kuri Pinterest?
Mobile Money niyo ikoreshwa cyane mu Rwanda, hakiyongeraho amakarita ya Visa na MasterCard. Izi nzira zorohera abamamaza kwishyura byihuse kandi mu mutekano.
💡 Imyanzuro n’icyerekezo cya 2025
Nk’uko twabibonye, Pinterest advertising mu isoko rya France ifite amahirwe akomeye cyane ku bacuruzi bo mu Rwanda bashaka kwagura imipaka y’ubucuruzi bwabo. Kubera ubwiyongere bwa Pinterest Rwanda, hamwe n’uburyo bworoshye bwo kwishyura kandi bukurikiza amategeko, ni igihe cyiza cyo gutangira gutekereza ku ngengo y’imari y’uyu mwaka wa 2025.
Tugomba gukoresha neza media buying, dufate ibyiciro byose by’amasoko (all-category), tunashyire imbaraga mu gukorana n’abahuzabikorwa bo mu Rwanda no hanze yarwo.
BaoLiba izakomeza gukurikirana no kuvugurura amakuru y’imigendekere y’ibikorwa byo kwamamaza no gukorana n’abanyamuryango ba Pinterest Rwanda. Mwese murisanga dukomeze tuganire ku mahirwe ari ku isoko mpuzamahanga.
Murakoze cyane!