Mu mwaka wa 2025, ubucuruzi bwo kwamamaza ku mbuga nkoranyambaga buragenda butera imbere cyane muri Rwanda. By’umwihariko, Snapchat advertising iragenda ifata umwanya ukomeye mu isoko rya Rwanda digital marketing. Uyu mwandiko uribanda ku biciro bya 2025 Switzerland Snapchat All-Category Advertising Rate Card, ukurebera hamwe uko ushobora gukoresha iyi platform mu bucuruzi bwawe muri Rwanda.
📢 Imiterere ya Snapchat mu Rwanda muri 2025
Snapchat ni imwe mu mbuga zikunzwe cyane ku isi, ndetse no mu Rwanda aho urubyiruko na benshi mu bakoresha interineti bakunze kuyikoresha. Abanyarwanda bakoresha Snapchat cyane mu gusangira inkuru, amashusho y’ubuzima bwa buri munsi, ndetse no mu kwamamaza. Kuva mu 2025, Rwanda yagiye yinjira mu isoko ryagutse rya Snapchat advertising, aho ibigo bitandukanye byatangiye kugerageza media buying kuri Snapchat kugira ngo bigere ku bakiriya babo b’urubyiruko.
Kuva Rwanda ikoresha amafaranga yitwa Rwandan Franc (RWF), ni ingenzi kumenya uburyo bwo kwishyura ku mbuga nko kuri Snapchat. Ubusanzwe, abanyarwanda bakoresha uburyo bwa Mobile Money nka MTN Mobile Money na Airtel Money mu kwishyura serivisi zo kwamamaza ku mbuga nka Snapchat, ibi bikaba bifasha cyane abacuruzi bato na baciriritse kugera ku mbuga mpuzamahanga zifite ububasha bwo kwamamaza.
📊 Snapchat Switzerland Advertising Rate Card 2025
Ibiciro byo kwamamaza kuri Snapchat mu isoko rya Switzerland biratandukanye bitewe n’ubwoko bw’amamaza (all-category). Muri rusange, 2025 ad rates zerekana ko igiciro cyo kugura media ku Rwanda cyiyongereyeho gato ugereranije n’ahandi kubera ubwiyongere bw’abakoresha Snapchat.
Ibiciro by’ingenzi
- Snap Ads (amashusho y’iminota 10 cyangwa munsi): hagati ya 300,000 RWF na 1,200,000 RWF ku cyiciro cy’ubucuruzi butandukanye.
- Filters na Lenses (ibikoresho byihariye by’amashusho): hagati ya 200,000 RWF na 900,000 RWF bitewe n’uburebure n’aho bigaragarira.
- Story Ads: zifata igice kinini mu kwamamaza, zigurishwa hagati ya 250,000 RWF na 1,000,000 RWF bitewe n’igihe n’ubucucike bw’abakoresha.
Ibi biciro biragufasha nk’umucuruzi cyangwa umushoramari wo mu Rwanda kumenya uko wahitamo uburyo buboneye bwo kwamamaza, cyane ko 2025 Switzerland Snapchat ibona abanyarwanda benshi barushaho gukoresha iyi platform.
💡 Uko wakoresha Snapchat advertising mu Rwanda
Nk’umucuruzi cyangwa umubare w’abantu bakora ibikorwa byo kwamamaza, Rwanda ifite uburyo bwihariye bwo gukorana n’abanyamwuga ba digital marketing bo mu karere, nka Ikaze Digital Marketing na Rwanda Creative Hub. Aba bafasha mu gutegura campaigns za Snapchat zishobora kugera ku ntego zawe neza.
Kubera ko Rwanda ari isoko rikiri rishya muri Snapchat advertising, birakenewe ko ukora neza media buying, ukamenya neza audience yawe. Urugero, ushobora gukorana na ba blogeurs bakomeye nka Kagabo Jean Claude uzwi cyane ku mbuga nkoranyambaga mu Rwanda, kugira ngo wamamaze ibicuruzwa byawe ukoresheje Snapchat Rwanda.
📊 Abakoresha Snapchat mu Rwanda bakora bate marketing?
Mu Rwanda, abenshi bakoresha Snapchat batangiye gukorana n’abamamaza mu buryo butandukanye:
- Guhanga filters zidasanzwe zihuza n’ibirori byaho cyangwa imihango y’igihugu.
- Gukoresha amashusho ya stories ashimishije agaragaza ibicuruzwa ku buryo butaziguye.
- Kwishyura hakoreshejwe Mobile Money, bituma ibintu bigenda neza kandi byihuse.
Kandi kugeza muri 2025 June, Rwanda yerekanye ko abakiriya benshi bifuza kwamamaza bifashishije Snapchat mu buryo bwagutse, cyane cyane mu byiciro by’imyidagaduro, imyenda, n’ibinyobwa by’imbuto.
❗ Ibibazo abantu bakunze kubaza kuri Snapchat advertising muri Rwanda
Snapchat advertising ni iki kandi ikora ite mu Rwanda?
Snapchat advertising ni uburyo bwo kwamamaza hakoreshejwe Snapchat, aho ushobora gushyira amashusho, amafoto, cyangwa inyandiko zigaragarira abakoresha Snapchat mu Rwanda no ku isi. Ibi bifasha kwamamaza ibicuruzwa byawe mu buryo bwihuse kandi bunogeye.
Ni gute natangira kwamamaza kuri Snapchat mu Rwanda?
Ugomba kwiyandikisha kuri Snapchat Business, ugahura n’abagura ibikoresho bya media buying, ndetse ukamenya neza audience yawe. Mu Rwanda, ushobora gukorana n’abashinzwe digital marketing nka Ikaze Digital kugira ngo ugire ubufasha bw’umwuga.
Ni ibihe biciro by’ingenzi byo kwamamaza kuri Snapchat mu 2025?
Mu Rwanda, ibiciro bitangirira kuri 200,000 RWF ku buryo bw’amafoto n’amashusho mato, bikagera ku 1,200,000 RWF bitewe n’ubwoko bwa kampanyi no ku gipimo cy’abayikurikirana.
💡 Inama ku bacuruzi bo mu Rwanda bashaka gukoresha Snapchat
- Menya neza audience yawe, cyane cyane urubyiruko rwinshi rwa Kigali n’ahandi mu gihugu.
- Koresha uburyo bwa Mobile Money mu kwishyura kampanyi zawe.
- Shaka abafatanyabikorwa b’inzobere muri Snapchat Rwanda ngo bagufashe gutegura neza campaigns zawe.
- Tegura content ijyanye n’umuco n’imyitwarire y’Abanyarwanda kugira ngo ugaragare neza.
📢 Umusozo
Mu gihe cya 2025, Snapchat advertising iragenda ifata indi ntera muri Rwanda digital marketing. Ibiciro byo kwamamaza (2025 ad rates) byo muri Switzerland bigira ingaruka nziza ku uburyo abacuruzi bo mu Rwanda babona amahirwe yo kugera ku bakiriya babo. Kuba hariho amahirwe yo gukoresha Snapchat Rwanda, hamwe no kumenya neza media buying, bizatuma ubucuruzi bwawe bwiyongera.
BaoLiba izakomeza gukurikirana no gutangaza amakuru agezweho ku Rwanda net influencer marketing trends, bityo tukazajya tubafasha kugera ku musaruro ushimishije. Mukomeze mudukurikirane!