Mu mwaka wa 2025, isoko ry’imenyekanisha ku mbuga nkoranyambaga rirahinduka vuba cyane, cyane cyane kuri TikTok, aho abacuruzi bo mu Rwanda bashaka kumenya neza ibiciro bya “TikTok advertising” muri Koreya y’Epfo. Niba uri umucuruzi cyangwa umunyamwuga wo kwamamaza muri Rwanda, iyi nyandiko igufasha gusobanukirwa neza “2025 ad rates” za TikTok muri Koreya y’Epfo, uko ushobora kubihuza na “South Korea digital marketing”, ndetse n’uburyo bwo kugura itangazamakuru (media buying) bugezweho, byose bijyanye n’isoko rya Rwanda.
📢 Imiterere ya TikTok mu Rwanda na Koreya y’Epfo
TikTok ni imwe mu mbuga zikunzwe cyane mu Rwanda, cyane cyane ku rubyiruko rwitabira gukoresha internet ku bwinshi. Uretse TikTok Rwanda aho abahanzi n’abamamyi bahurira, abacuruzi b’abanyarwanda barimo kwinjira ku isoko rya Koreya y’Epfo kugirango bakore “TikTok advertising” ikora neza kandi ifite ingaruka nziza.
Koreya y’Epfo ni kimwe mu bihugu byambere mu ikoranabuhanga ku isi, aho “South Korea digital marketing” iteye imbere cyane. Ibi bituma ibiciro bya “TikTok advertising” muri Koreya y’Epfo biba hejuru ugereranije n’andi masoko, ariko bigatanga umusaruro ukomeye ku bacuruzi bafite intego yo kugera ku bakiriya bari muri Koreya cyangwa abifuza gukorana n’abakoresha TikTok baturutse muri Koreya.
Mu Rwanda, uburyo bwo kwishyura bukunze gukoreshwa cyane ni Mobile Money nka MTN Mobile Money na Airtel Money. Ibi bituma byoroha kugura serivisi za “media buying” no gushyira amafaranga mu bikorwa byo kwamamaza ku mbuga nka TikTok, haba mu Rwanda cyangwa ku isoko ryo hanze nka Koreya y’Epfo.
📊 2025 Ad Rates za TikTok muri Koreya y’Epfo
Nk’uko tubikesha ubushakashatsi bwakozwe kugeza muri 2025年6月, ibiciro bya “TikTok advertising” muri Koreya y’Epfo bitandukana cyane bitewe n’icyiciro cy’amamaza:
- In-feed Ads (amamaza agaragara mu mashusho y’abakoresha): hagati ya 250,000 RWF – 1,200,000 RWF ku munsi bitewe n’umubare w’abantu ushaka kugeraho.
- Brand Takeover (amahirwe yo kwigarurira urupapuro rw’ibanze rwa TikTok): ibi biba bihendutse, hagati ya 4,000,000 RWF – 8,000,000 RWF ku munsi, bikaba byiza ku bacuruzi bafite ingengo y’imari nini.
- Hashtag Challenges (gutangiza amarushanwa akurura abakoresha): ibi bikunze gufata hagati ya 3,000,000 RWF – 6,000,000 RWF, bigatera ubwiyongere bw’umubare w’abakurikira no kwitabira.
- Branded Effects (ibikoresho byihariye by’ubugeni ku mashusho): hagati ya 1,000,000 RWF – 3,000,000 RWF, byongera intera y’itangazamakuru ryawe.
Ibi byose bigomba gukorwa hakurikijwe amategeko y’u Rwanda ndetse n’amabwiriza ya TikTok ku bijyanye no kwamamaza mu bihugu bitandukanye, cyane cyane ibijyanye no kurengera amakuru y’abakoresha n’uburenganzira ku mutungo w’ubwenge.
💡 Uko wakoresha aya makuru mu bikorwa byawe bya TikTok Rwanda
Niba uri umucuruzi cyangwa umunyamakuru (influencer) wo mu Rwanda, gusobanukirwa aya mafaranga ya Koreya y’Epfo bizagufasha kumenya uko wakwishingira ku isoko mpuzamahanga. Urugero, umuhanzi nka Jay Polly cyangwa ikigo cy’ubucuruzi nka BK Tec ashobora gukoresha izi “TikTok advertising” mu buryo bugezweho, bakongera umubare w’ababakurikira kandi bagahabwa umusaruro mwiza ku mafaranga bashoye.
Hari amahirwe menshi yo gukoresha uburyo bwa “media buying” bw’imikorere yihuse mu Rwanda, hifashishijwe abahuza b’abanyamwuga ba BaoLiba, aho wakorana n’abantu b’inzobere mu guhitamo ibyiciro by’amamaza bihendutse kandi bifite ubushobozi bwo kugera ku ntego zawe.
❗ Ibintu byo kwitondera mu 2025
- Kumenya amategeko y’itangazamakuru: U Rwanda rufite amategeko agenga uburyo bwo kwamamaza, cyane cyane ku mbuga nkoranyambaga. Ni ingenzi kubahiriza ibyo amategeko asaba.
- Gushishoza ku miterere y’abakiriya bawe: Niba wifuza kugera ku bakoresha TikTok bo muri Koreya y’Epfo, menya neza ibyo bakeneye kandi uko bitwara ku mbuga nkoranyambaga.
- Kwiga neza imiterere y’ifaranga: RWF ni ifaranga rikoreshwa mu Rwanda, kandi ugomba guhitamo uburyo bwo kwishyura bunoze kandi bwizewe.
### Abantu Benshi Babaza (People Also Ask)
Ni gute nakoresha TikTok advertising mu Rwanda nk’umucuruzi?
Ushobora gukoresha serivisi za TikTok Rwanda, ukagena ingengo y’imari y’amamaza ukurikije ibiciro byemejwe ku isoko, ugakoresha uburyo bwa Mobile Money kwishyura, kandi ukifashisha abahuza nka BaoLiba kugira ngo ubone umusaruro mwiza.
Ni ibihe byiciro by’amamaza bya TikTok byo muri Koreya y’Epfo bihendutse?
In-feed Ads ni byo bihendutse kurusha ibindi, ariko byose biterwa n’umubare w’abantu ushaka kugeraho. Ku bacuruzi bato, iyi ni yo nzira nziza yo gutangira.
Ni izihe ngamba zishobora gufasha mu kugabanya ikiguzi cya media buying?
Kwiga neza isoko, guhitamo neza igihe cyo kwamamaza, no gukorana n’abahuza b’inzobere bizagufasha kugabanya ikiguzi no kongera umusaruro.
BaoLiba izakomeza gukurikirana no kuvugurura amakuru ajyanye n’imikorere y’isoko rya Rwanda ku byerekeye imenyekanisha ku mbuga nkoranyambaga n’imikoranire y’abanyamwuga. Murakaza neza gukurikirana amakuru mashya!