Mu rwego rwo gukomeza kwagura imikorere yacu muri marketing ya digitale hano Rwanda, turaza kurebera hamwe uburyo bwo kugura amatangazo (media buying) kuri Pinterest yo muri Koreya y’Epfo mu mwaka wa 2025. Abanyarwanda benshi bakora marketing bakunze gushaka uburyo bwo gukoresha imbuga mpuzamahanga zitandukanye, kandi Pinterest ni imwe mu mbuga zifite ubushobozi bwo gutanga umusaruro ukomeye iyo ukoreshejwe neza.
📢 Imiterere y’isoko rya Pinterest muri Koreya y’Epfo 2025
Kugeza muri Kamena 2025, Pinterest yakomeje kwiyongera cyane mu gukundwa no gukoreshwa mu bihugu bitandukanye, Koreya y’Epfo ikaba ari ku isonga mu gukoresha iyi platform mu buryo bwagutse. Abakoresha Pinterest muri Koreya y’Epfo bakunze gukunda ibintu bijyanye n’imideri, ubuhinzi, ikoranabuhanga, ndetse n’ubugeni. Ibi bituma amatangazo aba afite agaciro gakomeye, cyane cyane mu byiciro byose by’amatangazo (all-category advertising) aho ushobora kugura ads zerekana ibintu bitandukanye.
Abanyarwanda, cyane cyane abakora marketing cyangwa abashaka gukorana n’abakora ku mbuga nka Pinterest, bagomba kumenya 2025 ad rates (ibiciro by’amatangazo) kugira ngo babashe gutegura ingengo y’imari iboneye. Mu rwego rwo kwishyura, abanyarwanda bakoresha amafaranga y’u Rwanda (RWF), bakoresha uburyo butandukanye bwo kwishyura nka Mobile Money (MTN Mobile Money, Airtel Money), ndetse na banki z’imbere mu gihugu.
💡 Uko Pinterest advertising ikora hano Rwanda
Pinterest advertising ni uburyo bwo kwamamaza butuma ushobora kugera ku bantu benshi bitewe n’ubushake bwabo bwo gushaka amakuru n’ibitekerezo. Hano Rwanda, abakora marketing bashobora gukorana n’ababigize umwuga bazwi nka ba “influencers” cyangwa abamamaza ku mbuga nkoranyambaga, bakifashisha imbuga nka Instagram, Facebook, na Twitter mu guhuza ibikorwa byabo.
Urugero rwa local brand nko muri Kigali ni nka “Ikaze Fashion” cyangwa “Rwanda Coffee Hub” bashobora gukoresha Pinterest kugira ngo berekane ibicuruzwa byabo ku bakiriya b’imbere mu gihugu no hanze yacyo. Ibi bituma bakora media buying ikoresheje Pinterest Rwanda, aho baba barimo kugurisha cyangwa kwamamaza ibikorwa byabo ku buryo bugezweho.
📊 2025 ad rates kuri Pinterest muri Koreya y’Epfo
Ibiciro by’amatangazo kuri Pinterest muri Koreya y’Epfo biratandukanye bitewe n’icyiciro cy’itangazo, aho ushaka kugera, ndetse n’uburyo bwo kwishyura. Hano hari bimwe mu byiciro by’ingenzi:
- CPC (Igiciro ku guhamagarira abantu gukora ku itangazo): hagati ya 200 RWF na 1000 RWF ku kanda.
- CPM (Igiciro ku buri 1000 kugaragarira ku itangazo): hagati ya 10,000 RWF na 50,000 RWF.
- CPI (Igiciro ku bantu bashyira app cyangwa bakora indi action): hagati ya 500 RWF na 1500 RWF.
Ibiciro bishobora kuzamuka cyangwa kugabanuka bitewe n’igihe cy’umwaka, icyiciro cy’abakiriya, ndetse n’ubushake bwa marketers gukoresha Pinterest advertising.
❗ Amayeri yo kugura amatangazo neza muri Pinterest Rwanda
- Hitamo neza icyiciro cy’itangazo ukurikije intego zawe: niba ushaka kugurisha, shyira imbere CPC; niba ushaka kumenyekanisha brand, shyira imbere CPM.
- Koresha amafoto n’amashusho afatika kandi akurura amaso, kuko Pinterest ari platform yibanda cyane ku bintu byerekana neza.
- Korana n’abamamaza (influencers) bafite ubunararibonye muri Pinterest Rwanda, babasha gutuma ubutumwa bwawe bugera ku bantu benshi.
- Koresha uburyo bwo kwishyura bwizewe muri Rwanda nka Mobile Money kugira ngo wirinde ibibazo by’amafaranga.
📈 People Also Ask
1. Pinterest advertising ni iki kandi ifasha gute mu Rwanda?
Pinterest advertising ni uburyo bwo kwamamaza bukoresha imbuga ya Pinterest aho ushobora kwerekana ibicuruzwa cyangwa serivisi zawe ku bantu benshi. Mu Rwanda, bifasha abacuruzi kugera ku bakiriya bashya no kongera ubucuruzi bwabo.
2. Ni gute nakoresha Pinterest advertising mu buryo bwiza?
Ugomba gutegura neza ubutumwa bwawe, guhitamo audience ikwiye, no gukorana n’abamamaza bafite ubunararibonye. Kugura amatangazo hakurikijwe 2025 ad rates bizagufasha kugera ku ntego zawe.
3. Kuki Koreya y’Epfo ari isoko ryiza rya Pinterest advertising?
Koreya y’Epfo ifite abakoresha benshi ba Pinterest bakunda ibintu bishya kandi bifite ubwiza, bityo ibiciro by’amatangazo biba bifite agaciro kuko bigera ku bantu bafite ubushake bwo kugura cyangwa gukurikirana ibicuruzwa.
💬 Umwanzuro
Mu mwaka wa 2025, Pinterest advertising muri Koreya y’Epfo itanga amahirwe akomeye ku bacuruzi n’abamamaza bo mu Rwanda bashaka kwagura isoko ryabo ku rwego mpuzamahanga. Gutegura neza ingengo y’imari hakurikijwe 2025 ad rates, gukoresha uburyo bwiza bwo kwishyura, no gukorana n’abamamaza b’inzobere muri Pinterest Rwanda ni bimwe mu by’ingenzi byo kwitaho.
BaoLiba izakomeza gukurikirana no kuvugurura amakuru ajyanye n’imikorere y’imbuga nkoranyambaga na netwoki z’abamamaza hano Rwanda, ikazajya itanga ubufasha ku bantu bose bashaka gutsinda muri marketing ya digitale. Mwitegure gukoresha Pinterest advertising neza, mukuremo umusaruro mwiza!