Mu gihe turi mu mwaka wa 2025, abacuruzi n’abamamaza bo mu Rwanda barushaho gushaka uburyo bugezweho bwo kugera ku bakiriya babo. Snapchat nk’urubuga rukiri ruto ariko rukura vuba cyane, ruri kwigarurira imitima ya benshi cyane cyane abakiri bato. Ubu noneho reka tuvuge ku biciro bya advertising ya Snapchat mu gihugu cya Netherlands, tukabihuza n’uburyo bwo kwamamaza mu Rwanda, turebe uko media buying ikora, ndetse n’icyo abanyarwanda bakwiye kumenya mu kwamamaza kuri Snapchat.
📢 Snapchat Advertising mu Rwanda na Netherlands
Snapchat advertising ni uburyo bwo kwamamaza bukoresha Snapchat nk’umuyoboro wo kugera ku bantu. Mu Rwanda, aho dufite urubyiruko rwinshi rukunda gukoresha imbuga nkoranyambaga, Snapchat ni inzira nziza yo kugera kuri audience ifite uburambe bwo gukunda ibintu bishya. Mu gihe Netherlands, aho Snapchat ikora cyane, ibiciro byo kwamamaza biratandukanye bitewe n’icyiciro cy’amatangazo (ad category) ugiye gukoresha.
Mu Rwanda, abantu benshi bakoresha mobile money nka MTN Mobile Money na Airtel Money mu kwishyura serivisi zitandukanye harimo n’ubucuruzi bwo kuri internet. Ibi bituma guhemba Snapchat advertising byoroha, kuko ushobora gukoresha uburyo bw’ikoranabuhanga mu kugura ads.
📊 2025 Ad Rates za Snapchat mu Netherlands
Nk’uko amakuru agezweho abigaragaza kugeza muri Mutarama 2025, bimwe mu biciro by’ingenzi byo kwamamaza kuri Snapchat mu gihugu cya Netherlands ni ibi bikurikira:
- Snap Ads (Video ads z’iminota 10 cyangwa munsi): hagati ya €5 na €20 ku 1000 impressions (ibikorwa byo kureba)
- Sponsored Geofilters: €50-€300 ku munsi bitewe n’aho filter ikoreshwa
- Sponsored Lenses: €1000 kugeza hejuru cyane bitewe n’uburyo zikoze
Ibi biciro bishobora guhinduka bitewe n’igihe cy’umwaka, ubwoko bw’abakoresha ushaka kugeraho, n’uburemere bw’ubukangurambaga (campaign) yawe.
💡 Media Buying mu Rwanda: Uko wabigenza
Mu Rwanda, abamamaza benshi bakoresha uburyo bwa media buying aho bagura umwanya wo kwamamaza ku mbuga nkoranyambaga cyangwa kuri platforms zifite audience nyinshi. Mu gihe wifuza gukora Snapchat advertising, ugomba:
- Gushyiraho intego z’ukwamamaza (nk’ukwiyongera kw’abakurikira, kugurisha ibicuruzwa, cyangwa kumenyekanisha brand)
- Guhitamo icyiciro (ad category) cy’umushinga wawe (nka fashion, technology, service, n’ibindi)
- Gukoresha Rwanda Francs (RWF) mu kwishyura, hakoreshejwe uburyo bwa mobile money cyangwa amakarita ya banki
- Gukurikirana neza performance y’amatangazo uko agenda akorwa
Urugero ni nk’itsinda rya Muze Ltd, rikorera mu Rwanda, ryatangije ubucuruzi bushya bw’imyenda rikoresheje Snapchat ads zifite video zigaragaza imyambarire mishya, bakoresheje Snapchat Rwanda account kugira ngo bagere ku rubyiruko rwa Kigali na Huye. Ibi byabafashije kongera abakiliya babo ku gipimo cya 30% mu mezi atandatu ashize.
📊 Rwanda Digital Marketing na Snapchat Advertising
Mu myaka ishize, marketing y’ikorana buhanga mu Rwanda (Rwanda digital marketing) yateye imbere cyane, cyane cyane ku mbuga nka Instagram, Facebook, na TikTok. Snapchat Rwanda nayo iragenda ifata umwanya mu mbuga zikunzwe n’urubyiruko. Kumenya biciro (2025 ad rates) ni ingenzi ku bacuruzi bashaka gutangira kwamamaza kuri Snapchat, cyane ko biterwa n’icyiciro cy’amatangazo ndetse n’uburemere bw’ubukangurambaga.
Abamamaza b’Abanyarwanda bakwiye kwitondera kwirinda gukoresha amafaranga menshi ku matangazo adafite intego ifatika, kuko Snapchat advertising nayo ni media buying isaba igenzura rikomeye.
❗ Ibintu by’ingenzi byo kwitondera mu Rwanda
- Rwanda ifite amategeko agenga itangazamakuru n’imbuga nkoranyambaga, bityo ugomba kwirinda kwamamaza ibintu binyuranyije n’amategeko y’igihugu
- Kwishyura bikorwa ahanini mu Rwanda Francs (RWF), ariko ku isoko mpuzamahanga hifashishwa amayero cyangwa amadolari
- Ukoresha uburyo bwemewe bwo kwishyura nka Mobile Money (MTN, Airtel) cyangwa amakarita ya banki
- Gusuzuma neza audience yawe mbere yo gutangira kwamamaza kugirango utagura ad impressions zitazagira icyo zikumarira
📢 People Also Ask
Ni gute nabona Snapchat advertising mu Rwanda?
Ushobora gukoresha konti ya Snapchat Rwanda, ukajya mu gice cya ads manager, ugahitamo intego ya campaign, ugategura ad category, hanyuma ukishyura ukoresheje Mobile Money cyangwa amakarita ya banki.
Ni ibihe biciro bimwe by’ingenzi bya Snapchat advertising mu 2025?
Mu Netherlands, ibiciro bya Snapchat advertising bitangira ku €5 ku 1000 impressions kuri Snap Ads, Sponsored Geofilters zikaba hagati ya €50 na €300 ku munsi, naho Sponsored Lenses zikaba zihenze cyane kuva €1000 kuzamura.
Ni ubuhe buryo bwo kwishyura bwiza bwo gukoresha mu Rwanda?
Mobile Money (MTN na Airtel) ni bwo buryo bwiza kandi bworoheje bwo kwishyura mu Rwanda, cyane cyane ku bacuruzi bakora ubucuruzi bwo kuri internet. Amakarita ya banki (Visa, Mastercard) nayo arakoreshwa.
💡 Umusozo
Muri rusange, Snapchat advertising ifite amahirwe menshi mu Rwanda mu 2025, cyane ko urubyiruko ruba rushaka uburyo bushya bwo kugera ku makuru n’ibicuruzwa. Kumenya 2025 ad rates z’ahandi nka Netherlands bituma dushobora kugereranya no gutegura neza budget zacu. Media buying ni inzira ikomeye cyane, ariko igomba gukorwa witonze kandi wumva neza isoko ryawe.
BaoLiba izakomeza gukurikirana no kugeza ku bacuruzi n’abamamaza b’Abanyarwanda amakuru agezweho ajyanye na Rwanda digital marketing na Snapchat Rwanda. Ntimuzacikwe!