Mu mwaka wa 2025, Instagram ikomeje kuba urubuga rukomeye muri Burundi no muri Rwanda mu bijyanye na kwamamaza ku mbuga nkoranyambaga. Niba uri umucuruzi cyangwa umushoramari wifuza gukoresha neza amafaranga yawe muri Burundi digital marketing ukaba ukunda na Instagram Rwanda, iyi nyandiko ni iyagenewe kugufasha kumenya neza 2025 ad rates (ibiciro byo kwamamaza) ku byiciro byose bya Instagram muri Burundi. Tuzarebera hamwe uko ibintu bihagaze muri uyu mwaka, uburyo bwo kugura itangazamakuru (media buying) hamwe n’aho amafaranga yishyurwa, by’umwihariko ku isoko ry’u Rwanda.
📢 Uko isoko rya Instagram muri Burundi na Rwanda rihagaze muri 2025
Kugeza mu kwezi kwa Kamena 2025, Instagram ikomeje kwaguka cyane muri aka karere. Abantu benshi cyane barakoresha iyi mbuga mu Rwanda no muri Burundi, cyane cyane urubyiruko ruri hagati y’imyaka 18 na 35. Ibi bituma Instagram advertising iba uburyo bwiza bwo kugera ku bakiriya bashya no kongera ubucuruzi.
Mu Rwanda, abacuruzi benshi nka Inyange Industries na BK Tech House bamaze kumenya agaciro ko gukorana n’abavugizi b’ibitekerezo (influencers) ku mbuga nkoranyambaga. Na none, muri Burundi, abacuruzi nka Brarudi na Telecom Burundi basigaye bakoresha cyane Instagram mu kwamamaza.
💡 Ibiciro bya 2025 byo kwamamaza ku byiciro byose bya Instagram muri Burundi
Mu mwaka wa 2025, ibiciro byo kwamamaza kuri Instagram muri Burundi biratandukana bitewe n’ubwoko bw’itangazo, uburebure bwaryo, n’umubare w’abantu ushaka kugeraho. Mu buryo bwagutse, ibiciro biri mu buryo bukurikira:
- Amatangazo asanzwe y’amafoto: hagati ya 200,000 BIF na 600,000 BIF ku cyumweru (Frw 40,000 – 120,000)
- Amatangazo y’amashusho (video ads): hagati ya 500,000 BIF na 1,200,000 BIF ku cyumweru (Frw 100,000 – 240,000)
- Amatangazo y’imbuga z’ubucuruzi (carousel ads): hagati ya 700,000 BIF na 1,500,000 BIF ku cyumweru (Frw 140,000 – 300,000)
- Ubukangurambaga bw’abavugizi b’ibitekerezo (influencer marketing): ibi biterwa n’umubare w’ababakurikira, ariko hagati ya 1,000,000 BIF na 3,000,000 BIF ku matangazo amwe (Frw 200,000 – 600,000)
Ibi ni ibiciro bisanzwe, ariko hariho n’amahirwe yo kugabanywa bitewe n’ubwumvikane n’abacuruzi cyangwa abatunganya ibyamamaza.
📊 Imiterere y’isoko ry’imbuga nkoranyambaga muri Rwanda na Burundi
Muri Rwanda, uburyo bwo kwishyura butandukanye cyane na Burundi. Abenshi bakoresha ikoranabuhanga rya Mobile Money nka MTN Mobile Money na Airtel Money, kimwe n’amakarita ya banki nka Visa na MasterCard. Ibi bituma gutanga amafaranga ku kwamamaza kuri Instagram byoroha cyane.
Naho muri Burundi, amafaranga yishyurwa ukoresheje amafaranga y’iwabo, ari yo Burundi Franc (BIF). Abantu benshi bakoresha uburyo bwa Mobile Money nka mPesa ndetse n’amabanki asanzwe. Ibi bituma media buying ku mbuga nkoranyambaga bigenda neza, ariko hakenewe kwitonda ku bijyanye n’amategeko y’igihugu ajyanye no kwamamaza.
❗ Ibyo kwitondera mu gihe ukora Instagram advertising muri Burundi na Rwanda
Mu Rwanda no muri Burundi, amategeko arebana no kwamamaza ku mbuga nkoranyambaga asaba ko ubutumwa bwose budakomeretsa cyangwa ngo butere urujijo abakiriya. Ni byiza gukorana n’inzobere mu by’amategeko ndetse n’abatunganya ibyamamaza bamuzi neza isoko ryo muri aka karere.
Urugero, umushoramari ashobora gukorana na ba influencers bazwi nka @MissRwandaOfficial cyangwa @BurundiBeautyStar kugira ngo bagere ku bakurikira babo mu buryo bwizewe kandi bufite ireme.
💡 Inama z’ingirakamaro ku bacuruzi bifuza gukoresha Instagram muri Burundi
- Hitamo uburyo bujyanye n’isoko: Niba ushaka kugera ku rubyiruko, shyira imbere amashusho na videwo zifite ubuziranenge.
- Koresha abavugizi b’ibitekerezo b’aho hantu: Ba influencers bamenyereye isoko rya Burundi na Rwanda bazakurikirwa na benshi.
- Kurikira ibipimo by’imikorere (metrics): Menya neza uko amatangazo yawe akora, urebe aho ugomba kongera cyangwa kugabanya imbaraga.
- Itegure gutanga amafaranga mu buryo bw’ikoranabuhanga: Mu Rwanda, Mobile Money ni ingenzi cyane, naho muri Burundi ukwiye kumenya neza uburyo bwo kwishyura.
### Abantu babaza cyane: Instagram advertising muri Burundi na Rwanda
Ni gute nagura itangazamakuru (media buying) ku Instagram muri Burundi?
Mu Burundi, ushobora gukoresha uburyo bwa Mobile Money cyangwa amabanki asanzwe mu kwishyura. Abacuruzi bakunze gukorana n’ibigo byamamaza (agencies) bibafasha kugura amatangazo ku gipimo cyiza, bakanabafasha gutegura ubukangurambaga.
Ibiciro byo kwamamaza kuri Instagram muri 2025 birahinduka gute?
Ibiciro bishobora kuzamuka bitewe n’ukuntu Instagram ikomeza kwaguka muri aka karere, ndetse n’uko abacuruzi bifuza kugera ku bakiriya benshi. Uko imyaka igenda ishira, hagiyeho uburyo bushya bwo kwamamaza bushingiye ku ikoranabuhanga rishya.
Ni izihe ngamba nziza zo gukoresha Instagram advertising mu Rwanda?
Mu Rwanda, ni byiza gukoresha uburyo bwa influencer marketing hamwe no gukoresha amashusho atandukanye (video ads) kuko bifasha kugera ku bantu benshi kandi mu buryo bwihuse. Nanone, gukurikirana neza ibipimo by’amatangazo ni ingenzi cyane.
📢 Umusozo
Gukoresha Instagram mu kwamamaza muri Burundi by’umwihariko muri 2025 bisaba kumenya neza ibiciro no gukoresha uburyo bukwiriye bwo kugura itangazamakuru. Ku bakora ubucuruzi mu Rwanda, kumenya amategeko, uburyo bwo kwishyura, hamwe no gukorana n’abavugizi b’ibitekerezo bo muri aka karere bizatuma ushyira amafaranga yawe mu bikorwa bifite umusaruro.
BaoLiba izakomeza kugenzura no kuvugurura amakuru ajyanye na Rwanda na Burundi ku bijyanye n’imbuga nkoranyambaga n’uburyo bwo gukorana n’abavugizi b’ibitekerezo. Turagusaba gukurikirana amakuru yacu ngo ugire aho ugera mu bucuruzi bwawe bwa digital.
Murakoze cyane!